packaging as content

May 10, 2012

1969 Polaroid Annual Report

This was an image I left out of an earlier post about rainbow-striped package design. (See: The Optics of Rainbow Striped Package Design)

It’s a nice annual report cover that I found on designer, Paul Giambarba’s site. It’s unclear where he designed the annual report, but he was surely the man behind Polaroid’s rainbow branding.

I had in mind I might save it for June (Lesbian, Gay, Bisexual, and Transgender Pride Month) but what with the President’s recent support of gay marriage, I thought I’d put my oblique observance out there a little sooner. (i.e.: graphic meanings of rainbow & 1969.)

Another company whose rainbow iconography would later acquire unintended gay connotations: Apple Computer.

This page from a 1983 Apple Computer gift catalog.

2 brands, coincidentally positioned on the right side of history.

April 16, 2012

The Trickle-Up Effect

On left: one of Linden Gledhill’s photographs of paint reacting to sound vibrations; center: Patrick Hill’s “Gravity Wine” package design concept; on right: a painted jar from an Etsy listing (now down, but the same object appears on majama29’s Flickr Photostream)

I’m no economist, but I always suspected that being wealthy didn’t automatically make someone a “job creator” and I wondered whether the whole “trickle-down” theory of economics might not make a lot more sense the other way round.

As it turns out, there is a “trickle-up” theory:

The trickle up effect argues itself as more effective than the trickle down effect because people who have less tend to buy more. In other words, the poor are more inclined than the wealthy to spend their money. This being so, proponents of the trickle up effect believe that if the lower and lower-middle classes are given benefits, such as tax breaks or subsidies, the increased funds would be spent at a much higher rate than would the upper class, given similar fund increases. Furthermore, the trickle up effect argues, many upper-class individuals do not spend their entire yearly salary to begin with, which is an indication that they will not spend any additional funds. Instead, they will save additional funds, thereby withholding those funds from the economy and increasing the gap between the rich and the poor.

Wikipedia’s Entry on The Trickle Up Effect

Gravity-defying, paint-dripped ceramic planters project from The Lovely Cupboard

(More trickle-up imagery, after the fold…) (more…)

April 10, 2012

Coca-Cola Urns

Although the Han Dynasty urn on the left was originally fired sometime between 206 BC and 220 AD and the decorative “syrup urn” on the right was fired nearly 2000 years later, in the late 1800s or early 1900s, the two objects seem related, none-the-less.

1. The urn on the left is one of Ai Weiwei’s contemporary sculptures using appropriated ancient artifacts.

… Ai’s unprecedented use of Neolithic and Han dynasty vessels as “readymades” that the artist subjects to a variety of procedures. These include marking 2000-year-old clay urns with hand-painted inscriptions of the “Coca-Cola” logo, dipping them into vats of industrial paint, smashing them on the ground in performances for the camera, and grinding the vessels into powder. Writing in the exhibition’s catalog essay about Ai’s “gestural practice” of defacing and destroying of these ancient objects to transform them into works of contemporary art, Beijing-based critic Philip Tinari remarks that these works provide “the illusion of clarity alongside the persistent specter of ambiguity.” What appears at first “like the sublimation of an ancient object’s financial value and cultural worth into a different yet parallel carrier of updated value and worth” also serves as a “satire of the ruling regime’s approach to its patrimony, and of contemporary China’s curious relation to its past, a situation where destruction of historical artifacts happens almost daily.”

Arcadia University art Gallery

2. The second urn is one of the ceramic “syrup urns” made by the Wheeler Pottery Company for turn-of-the-century soda fountains.

Upper left photo: from the Smithsonian; lower left photo of syrup urn on exhibit at Atlanta’s “Pemberton Place”: from jared422_80’s Flickr Photostream; on right: broken syrup urn from Dan Morphy Auctions; lower right ornament from: eBay

In 1896, The Coca-Cola Company embarked on a program of offering award premiums to the fountain operators selling our beverage. Among the items offered as premiums were these porcelain dispensers, which, in essence, were not entirely dispensers as they are known today, but rather were promotional units designed for the point of sale.

The dispensers were made by the Wheeling Pottery Company, Wheeling, West Virginia. These units dispensed the syrup by gravity flow through a faucet placed beneath the bowl. They were an ornament for the soda fountain and were shaped and elaborately designed reflecting late Victorian motifs.

Phil Mooney, Coca-Cola Conversations: Syrup Urn

As with ancient Chinese pottery, some syrup urns are “authentic” and some are reproductions. In the 1950s Coca-Cola produced a commemorative “hard rubber” version. There are also smaller reproductions like the one holding pencils above and the 3 inch tall ornament on the lower right.

–Randy Ludacer

February 6, 2012

Colbert’s SuperPack Pack

If I had just waited a few more weeks, I could have made Stephen Colbert’s SuperPack pack the centerpiece of last month’s post about Super PAC packaging.

Colbert recently announced (facetiously?) that Ben & Jerry’s was coming out with a limited edition “SuperPack Pack” of his “Americone Dream” flavor. Whether or not this is true, it pleases me to see the packaging implications of “Super PAC” come to the fore.

Americone Dream’s package design has already undergone a few iterations. An earlier version had a red & white striped flag background, rather than the Ben & Jerry’s new blue skies. The new “SuperPack” pack also appears to now have red, white & blue banners, festooned under the lid.

To my way of thinking, Colbert’s Super PAC (“Americans for a Better Tomorrow, Tomorrow”) is a brilliant piece of popular conceptual art. By legally forming a bona fide “Political Action Committee” with comedic rather than (strictly) political intentions, Colbert uses a similar stratagem to that of the “N.E. Thing Company”—artists who officially formed a corporation in 1966, hiring a corporate graphic designer to design their corporate logo, etc. and yet who had entirely non-corporate motivations for doing so.

Like N.E. Thing Co., Colbert used an existing legal entity (a Super PAC, in his case) as an opportunity to subvert and critique an institution while feigning participation. N.E. Thing attended trade shows and sent out corporate faxes. (The fax/facsimile was the latest thing in corporate communications in 1966, just as the Super PAC/Political Action Committee is the latest thing in political fund-raising in 2012.) Colbert ran faux political ads on television and tried (belatedly) to get on the ballot on the South Carolina Republican primary.

(A video of Colbert’s SuperPack pack announcement follows, after the fold…) (more…)

January 31, 2012

Liberty Bell Jars

Nash’s Prepared Mustard was sold in a number of different figural glass jars —(that could often be reused as children’s coin banks)— and in the late 1940s or early 1950s one of these jars was “Liberty Bell” shaped. (Jar on left from eBay $39.99; jar on right from eBid $19.99)

It’s customary for sellers of antique glassware to stipulate to any chips or cracks, but, with Liberty Bell jars, it’s interesting to see whether the seller will notice the paradox of a glass reproduction of the famously cracked Liberty Bell. Some don’t seem to notice it:

“Shape of liberty bell jar is in very good condition. No chips, no cracks.”

Others do:

“imitation” crack that you would find on the real Liberty Bell

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“The jar has no chips or cracks except the crack that is suppose to be on the liberty bell.”

“Liberty Bell Bottle Bank” from Anderson Militia, $25

Kraft also came out with a mustard in this type of jar and later, in 1976, Liberty Bell jars enjoyed a brief Bicentennial renaissance as containers for maraschino cherries, Spanish olives and probably other patriotic foods, as well.

Randy Ludacer
Beach Packaging Design

January 16, 2012

Super PAC Packaging

As we enjoy a new, hyperbolic political season, generously funded by large amounts of Super Political Action Committee money, I thought it might be a good time to take a look at some earlier types of Super Pac.

Not surprisingly, the name was previously associated with packaging.

SuperPac, Inc., whose logo appears at top, offers “A Tradition of Excellence in Flexographic Printing.”

SuperPAC™ (logo: above center) is a trademark of Thomasville Furniture:

Thomasville’s promise to provide our customers with the best overall kitchen, bath, and other room solutions initiated our development of SuperPAC, our patent pending packaging technique.

And SuperPac is also the name of a British company that makes a car stereo accessory. (Logo by Frankman Design)

Superpac is the new way to hold your detachable car stereo front. Designed to replace the dull black plastic case supplied with most car stereos, the Superpac offers you a stylish way to protect your cherished face-off style car stereo.

Mastey de Paris carries a SuperPac “Intensive Reconstructor Conditioner for Stressed, Damaged Hair” (above, right)

Superpac reconstructs damaged hair, rebuilding and reinforcing the hair’s protein chains. Superpac enables hair to retain its elasticity and structural integrity with newfound bounce and resilience.

Mastey de Paris

There was also a Timberland Super Pac boot. (via: Gwar Izm)

Nowadays, a candidate whose political campaign benefits from Super PAC money is not supposed to “coordinate directly” with his or her Super PAC benefactor. In practice, however, a candidate’s Super PAC is often run by a close ally—a Super PAC man. (e.g., Jon Stewart is Steven Colbert’s “Super PAC man”)

Not to be confused with an earlier “Super Pac-Man.”

Top & center: Commodore 64 “Super Pac-Man” packaging from Moby Games; bottom photo: a General Mills Pac-Man cereal with “Super Pac-Man Marshmallows” from Jason Liebig’s flickr Photostream

Now, if we were willing to be more liberal about the spelling of the term—accepting say “PAK” as a reasonable variant (as in Political Action Kommittee?)—then there’s even more to think about.

(More, after the fold…)

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November 9, 2011

The Margarine Squeeze-Mix EZ Color Pak

The EZ Color Pak (for Cudahy’s Delrich margarine) and the Pliofilm “Squeeze-Mix” margarine package: two versions of a package that would never have existed except for the strength of the Dairy lobby in getting laws passed that prohibited margarine from being pre-colored to resemble butter. (The loophole being, that consumers could color it themselves.)

Never mind that butter itself was often artificially colored yellow—to make it look more like what it actually was.

Unsalted butter and whipped butter are almost as white as margarine. Should we then make the butter industry pay a tax on white butter, which looks like margarine, in order to be sure that the housewife who wants margarine does not get fooled Into buying butter? …

During its many years of trying to exist despite artificially created handicaps, the margarine industry has demonstrated the type of creative and inventive ability that few other food industries have displayed. Its latest effort to overcome the discrimination against it is truly remarkable. … The margarine industry has introduced a color pellet into the margarine container and by merely kneading the bag in which the margarine is sold, the housewife can color the margarine.

Oleomargarine: Hearings Before the Committee on Agriculture
House of Representatives, Eighty-first Congress, 1949

Albert Lowenfels (whose work for Hotel Bar Butter we were just looking at on Monday) while clearly a “butter man” has also defended margarine’s right to be yellow. In 1952 he came out publicly in support of repealing the laws regulating margarine’s color.

(More about Lowenfel’s defense of butter’s chief competitor, after the fold…)

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November 8, 2011

Poetry, Hotel Bar Butter & The Communist Party

Albert Lowenfels (who invented the triangular prism-shaped butter package that we looked at yesterday) had a brother: Walter Lowenfels, a poet who was imprisoned under the Smith Act during the McCarthy era.

“Well, Walter,” I said, “I’m here to find out about you.”

“Then you should ask me about butter,” he obliged. “When I was young, I was in my family’s butter business. In my autobiography I wrote:

For me, butter was a huge, independent world, as self-contained as a spiral nebula. It was the galaxy of business.

…I decided that… I’d rather die as a poet than a butter man. so I told my father I was going to quit his business. He just couldn’t believe it, and he said: I want you to get checked up physically. I said okay; so he told me to go to a doctor, who asked me to bring my book of poems and a urine specimen. When I got to his office, this doctor told me to lie down. (It turned out that he was a psychiatrist!) I told him: ‘Look, I’m going to Europe. My father is the man who’s sick, try to take care of him.’ So my father sent me to another psychiatrist who told my father that I should see Dr. Freud. My father said he’d pay for it, but I never went. I took a slow boat to Spain and never got to Vienna.”

Village Voice, Jan. 16, 1978

But he did get to Paris where he continued writing poetry and became part of the Paris avant-garde. There, with Michael Fraenkel, he established Carrefour Press, which printed anonymous works.

Fraenkel and Lowenfels became excited by the idea of total anonymity in art, deciding to found their own press and publish unsigned books. They believed that gaining recognition in art was like competition in business … To get their “anonymous” movement going, Lowenfels and Fraenkel each contributed work… A number of writers, including Kay Boyle, F. Scott Fitzgerald, and Michael Arlen, expressed interest in the venture, but no manuscripts were forthcoming.

Walter Lowenfels Biography, Bookrags

With WWII Walter Lowenfels’s creative energies were once again drawn into the competive galaxy of the butter business.

Lowenfels and his family returned to the United States in 1934, moving to Mays Landing, New Jersey. Lowenfels returned to his father’s butter business and worked alongside his brother, Albert. During that time, Lowenfels introduced new ideas to the business; he invented a new waxed paper packaging for butter and he applied date stamping to improve the butter’s freshness. At night and on the weekends, he continued to write poetry.

Yale Library

I’m guessing that it was Albert who submitted the patent for Walter’s waxed paper packaging and that this is it…

Although his work at Hotel Bar Butter sounds creative in some ways, Lowenfels was not happy about returning to work as a “butter man.”

He wrote to Henry Miller about the transition from poet to businessperson: “I butter from nine to five and then I change into a butterfly and go ahead with poems.”

from Wikipedia’s entry on Walter Lowenfels

(Walter Lowenfel’s arrest, after the fold…)

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November 1, 2011

Food Stamp Beer Photos

While looking for Ballantine XXX Ale bottles for a post last month, I found the illicit-looking photo in the upper right corner.

From a series of photographs by Brayden Olson for Vice Magazine. I like the paparazzi flash and intestinal-pink^* backgrounds of these photos, but I have some misgivings about the article it illustrates. Apparently it’s possible at certain bodegas in NYC to get around the regulations prohibiting the use of food stamps to purchase alcoholic beverages.

“… since receipts at most bodegas in Brooklyn aren’t itemized and products in the store are never scanned (most likely because they are thieves), there is no way to tell what you actually bought.”

“Food Stamp Beer Reviews” Vice

I cringe to think of this article being used to punch more holes in the already tenuous social safety net. With unemployment so high, the demographic of food stamp recipients has clearly changed.

Food policy experts and human resource administrators are quick to point out that the overwhelming majority of the record 38 million Americans now using food stamps are their traditional recipients: the working poor, the elderly and single parents on welfare.

But they also note that recent changes made to the program as part of last year’s stimulus package, which relaxed the restrictions on able-bodied adults without dependents to collect food stamps, have made some young singles around the country eligible for the first time.

Hipsters on food stamps, by Jennifer Bleyer
Salon, March 15, 2010

If “unemployment” can somehow still be viewed as a character defect in the minds of those who have recently characterized the Occupy Wall Street protesters as “unemployed, uneducated and uninformed” — this bodega beer thing may eventually wind up on Fox News as a way of discrediting these new, younger food stamp recipients and food assistance programs in general.

Randy Ludacer
Beach Packaging Design

A footnoted digression: *The color “intensinal pink” is not my own invention. My father coined this term to describe the color of my grandmother’s house on Long Island.

October 13, 2011

Pageviews as Burgers: a package design blog McMilestone

Not that I’m all breathlessly over the moon about this, but I noticed a couple of months ago that box vox’s pageviews had exceeded the 1 million mark. Never mind that it’s taken three years for this to happen. If pageviews were burgers I’d be supersized. If page views were dollars I’d be rich. (But not super-rich.)

It took Andrew Gibbs and the dieline only a year to hit the same milestone, but in the competion for pageviews among package design blogs, I’m embracing the philosophy espoused in The Belle Brigade’s #1 hit song, Losers.

One package designer’s repudiation of American exceptionalism? (Or just sour grapes?)

(Official “Losers” video, after the fold…)

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August 9, 2011

Uncapped Landfill Bottle #6

Two matching bottles: one chipped—one melted. More de-branded glass bottles from Dead Horse Bay, but in this case we have a patent number (110034) embossed on the bottom…

A bottle designed by Edwin T. Reynolds. No mention of what the bottle was meant to contain, but the patent was assigned to “Lorr Laboratories” of Patterson, NJ.

A search for any additional patents assigned to “Lorr Laboratories” turns up this odd “container cap”—also designed by Edwin T. Reynolds. Again, no mention of the product…

Could this be the cap the went with these bottles? It was patented around the same time. What did Lorr Laboratories manufacture?

“We manufacture a polish called Dura-Gloss and only produce it to be sold in all stores for 10 cents. Our business is to furnish that, and we also furnish some brands of miscellaneous drugs.”

–from Lorr Laboratories’ testimony before on “H.R. 8367”—a bill to amend the Tariff Act of 1930 by reclassifying brushes or hair pencils for manicuring purposes. April 18, 1940

Nail polish. That art deco bottle cap design was meant to represent a fingernail! Logical to show the nail polish color on the cap, and a good way to demonstrate its effect as a fingernail color. But, for some reason, lethally sharp and claw-like in its execution.

(Dura-Gloss trademark, bottle label, additional advertising images, and competition with Cutex, after the fold…)

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July 26, 2011

Plain Cigarette Packaging

Expanding on Australia’s “plain cigarette packaging” initiative (under which all cigarette packaging would be made generic), Jennifer Noon & Sarah Shaw have envision anti-ergonomic, trapezoidal packs:

“Our primary aim was to change the structure of the pack making it less ergonomic. The pack was developed to be difficult to use and carry, it is hard to fit into pockets due to its triangular shape and the angled inner means the cigarettes are hard to get out. The lid is designed so that it closes efficiently but after a few uses it becomes weak, meaning the cigarettes can fall out if being stored in a ladies handbag.

We decided to use an off putting colour on the outer of the pack choosing a yellow green which was identified to have negative connotations. We then added a mould texture to really emphasise the disgusting feel of the pack and reduce the glamour appeal for young people.”

The idea of deliberately engineering a “weak” lid is interesting… like planned obsolescence, but for a good cause.

Note: the alternating right-side-up / up-side-down close-packing arrangement…

…and a rare example of “open mouth” packs that feature human mouths, rather than cute animal mouths.

Randy Ludacer
Beach Packaging Design

July 15, 2011

Atom Bomb Bottles: 2 Kinds

On left: vintage “Atom Bomb” perfume by Jergens (via: iOffer “wanted” ad); on right melted bottles on exhibit at the Hiroshima Peace Museum (photo from: alq666’s Flickr Photostream)

Yesterday’s post about bomb-shaped bottles leads us inexorably to “atom bomb bottles.”

1. “Atom Bomb” perfume, trademarked by Jergens in 1948, came in a rocket-shaped bottle. (Its bottle cap looks a bit like a Devo hat)

2. Bottles that have been melted by atom bombs, on permanent display at the Hiroshima Peace Museum.

On left: melted bottle on exhibit at the Hiroshima Peace Museum (photo from: Fidel Ramos’s Flickr Photostream); on right: “Atom Bomb” perfume bottle (for sale on eBay for $24.99)

(Jergens “Atom Bomb” trademark and more melted bottles, after the fold…)

(more…)

July 6, 2011

Patent Medicine as Political Metaphor

Not an insulin bottle: H. H. Warners “Safe” Diabetes Cure (photos from Warner’s Safe Cure Blog)

In Friday’s post (about Charles Antell’s Formula No. 9) I took an off-topic political swipe at “today’s neo-Reagan Republicans.

Formula No. 9’s truth-in-advertising problem (there were claims made about curing hair loss) goes back to patent medicine and the laws, enacted to prevent fraudulent product claims. Not that these laws completely ended deceptive marketing. Nowadays, instead of saying “A sure remedy for diabetes” a company today might say something like, “Emerging science suggests…”

What prompted my parenthetical politics on Friday, was the apparent unanimity among current Republicans hopefuls that any governmental intervention in business affairs is bad for business, bad for jobs, un-American etc. Following the GOP’s current economic tenents to their logical conclusion, we would need to repeal the Pure Food and Drug Act and embrace the sale of rancid meat and patent medicines. Surely even die-hard conservatives would have to agree that those governmental regulations (brought about by Republican president, Teddy Roosevelt) were a good thing… right?

Wrong. By today’s political calculous Teddy Roosevelt was a Republican in name only. Maybe there’s some revisionist history at work here, in which we would all have been better off if patent medicines had never been regulated. Glenn Beck seems to swing that way.

But in the broader cultural sense, both political parties seem to understand that patent medicine was a harmful fraud, because both sides use it as a metaphor to criticize each other.

Roosevelt, himself, used it when he complained in 1898 about how McKinley’s campaign manager, “advertised McKinley as if he were a patent medicine.”

More recently the metaphor has coalesced around the economy…

Political illusions—the blue smoke and mirrors that have accompanied Reaganomics, for instance—are maintained only by hope. It’s the same sort of hope that benefits salesmen of snake oil and patent medicine; people ache so badly for relief that they suspend cynicism and mistrust.

An Honest Man, 1981, The Harvard Crimson

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“The low-growth years of the past two decades have produced an intense, fascinating debate between economists of rival ideologies. Sadly, they have also produced the policy entrepreneur—the economic snake-oil salesman who offers easy anwers to hard problems.”

“The fault line between serious economic thinking and economic patent medicine, between the professors and the policy entrepreneurs, is at least as important as the divide between left and right.”

Paul Krugman, 1994
Peddling Prosperity:
Economic Sense and Nonsense in an Age of Diminished Expectations

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The Great Tax Cut Delusion and its false promise of a free lunch for the American people must be cast aside as a patent medicine dangerous for the nation’s health. If not, we risk speeding rapidly toward a second tier economy and a vanishing middle class.

Walter Williams and Bryan D. Jones, 2008, SeattlePi
False promise of free lunch
Bush policies put U.S. on road to second-tier economy and vanishing middle class

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Unfortunately for America, we bought “Mr. O’s Special Blend of Snake Oil Hope & Changery,” and now we’re broke and worse off than we were before.

Obama the Snake Oil Salesman
The Conservative Brawler, 2009

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Thank you for acknowledging that Republican medicine has earned a Patent. While the drug that Democrats are pushing is experimental. Still not ready for use on rats, but Democrats are taking a short cut. Injecting it directly into humans. Risky at best. Deadly?

A pro-Republican comment about Jay Bookman’s anti-republican blog post in 2009: GOP still peddling its patent medicine

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Last night, watching President Barack Hussein Obama’s press conference, I felt thrust back in time to the con men of the medicine shows. Obama is more polished than the quacks of old, but he’s just another snake oil salesman.

The Great Obama Traveling Patent Medicine Show
Robert J. Avrech, 2009

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The latest term of political art is an old-fashioned insult: Snake oil.

President Obama used the phrase twice yesterday to describe Republican economic policies, saying the GOP would wreck the economy (again) if it re-takes control of Congress.

The Republicans "are clinging to the same worn-out, tired, snake oil ideas that they were peddling before," Obama said in Los Angeles…

Of course, the definition of snake oil is in the eye of the political peddler.

Republicans say the term applies to Obama policies — the stimulus bill, health care, new business regulations — that they say have failed.

Obama, Republicans offer different definitions of ‘snake oil’
USA Today, 2010

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The GOP’s prescription for our economic woes is like one of those old bottles of patent medicine you see in museums — dusty, completely ineffective, peddled by hucksters, and probably containing something that will make you even sicker. Nevertheless, this morning’s very dismal jobs report has the GOP reaching for some of that old-time medicine yet again.

The GOP’s Bad Medicine, 2011, ThinkProgress.org

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Here at home, the GOP is pushing austerity politics like patent medicine, but far too many Democrats — including the White House — are also buying in…

Bruce Schmiechen, 2011
The Austerity Agenda: Governments creating even greater disaster

(Some political cartoons, after the fold…)

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June 23, 2011

Containing a Product / Supporting the Troops

We recently needed a can of WD-40 and the one we bought turned out to be one of their limited edition series of collectible cans to honor American military forces. It made me wonder about this kind of “Support Our Troops” packaging.

There were lots of companies during World War II that made “supporting the war effort” a key element of their advertising. (See: Life Savers at War) Today, I expect, few of our transnational, global corporations would want to be closely associated with any one side of a conflict. Not when there’s so little political consensus and even terrorists are potential customers.

As a marketing strategy, “Supporting the Troops” is similar to other ethical marketing causes. A portion of the proceeds of each purchase are supposed to benefit the troops.

Necco’s “Red White & You” Sweethearts candy, the benefit is delivered via the USO:

As part of the program, New England Confectionery Company donated Sweethearts for every Operation USO Care Package sent from June through August. Candies were printed with heartfelt sayings like “Miss You,” “Brave One” and “Home Safe.”

Schneider Associates

Srixon Golf Balls also “teamed up” with the USO:

Srixon, a world leader in golf club and golf ball technology, is proud to announce that in support of our troops overseas and the sacrifices they and their families have made in service to our country, Srixon has teamed up with the United Service Organization (USO) to give back to our troops. From July 1, 2010 through December 31, 2011, we will be donating 5% of net proceeds from the sale of Srixon camouflaged packaged golf products and accessories or those featuring the USO logo, to the USO.

Srixon Blog

WD-40’s troop support proceeds go to three different charities:

Crown Aerosol Packaging North America, a business unit of Crown Holdings Inc. and WD-40 Company are launching a limited edition series of collectible cans to honor American military forces. The series consists of four different designs: three depicting air, sea, and land themes and one combined graphic showcasing all five military branches, including the Coast Guard.

WD-40 Company will donate 10 cents per can purchased to three military charities: Armed Services YMCA, Wounded Warrior Project and Veterans Medical Research Foundation. Crown will also make a donation to each of the charities.

Package Design Magazine

Sometimes, even with the most charitable intentions, a package design can be disturbing.

(Packaging that attempts to honor “the fallen”, after the fold…)

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May 27, 2011

Mine Enemy’s Candy

Mussolini, Hitler & Hirohito candy boxes, each with an open die-cut mouth (via: Hakes)

I don’t know what it is about candy and war. We’ve had a couple of other posts touching on it… the German Chocolate Hand Grenade… the Candy Bomber…

These candy boxes above, from WWII, feature Axis leaders with die cut mouths, ostensibly a game for children to throw balls into—(the French text on the boxes offers encouragements like “Hitler’s Speech Is Finished” and “A Sharp Movement, It Should Shut Him Up.”)—but I wonder if children didn’t also dispense candy from those mouths.

Which brings us to the War on Terror and Osama bin Laden. While bin Laden has certainly been featured in a number of insulting products here in the United States, children’s candy does not seem to be among them.

Which is not to say that our recently deceased enemy combatant has never appeared on a box of kid’s candy. Consider: Super Osama bin Laden Kulfa Balls.

Photo from: Fullsteam’s Flickr Photostream

Not anti bin Laden candy since it was most popular in Afghanistan and Pakistan and uses that brush script adjective “Super” on the packaging.

In the war on terrorism, this was clearly the enemy’s candy—not meant for consumption in the United States, although, for some reason, available in China.

Manufactured in Pakistan, this product apparently dates back to 2002:

Many vestiges of the Taliban era remain untouched in the beat-up, dusty center of Kandahar, where the ruins of buildings that collapsed during the recent American bombing campaign lie among the ruins of older battles. Venders with carts sell “Super Osama bin Laden Kulfa Balls”—coconut candy manufactured in Pakistan and packaged in pink-and-purple boxes covered with images of bin Laden surrounded by tanks, cruise missiles, and jet fighters.

After the Revolution, by Jon Lee Anderson
The New Yorker, January 28, 2002

Aside from Super Osama bin Laden Kulfa Balls, I know of one other bin Laden candy: Peta’s “Bin Laden Bites” vegan chocolate bars, released in April of last year.

(Photos of Bin Laden Bites packaging, after the fold…)

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May 12, 2011

Stealing Box Tops

(Photo via: Trash Society)

Back in the heyday of “box tops” promotions, kids were encouraged by cereal companies to pressure their moms into regularly purchasing a particular brand — not because a cereal was necessarily their favorite, but in order to collect enough redeemable box-top-coupons to exchange for some wonderful prize.

I have no doubt that there were desperate and unscrupulous children in those days who occasionally resorted to theft of box tops in order to get those prizes.

Today, “box tops” promotions offer a very different incentive for collecting, but a recent TV News item reveals that theft of box tops is still very much a possibility.

As one of the many institutions currently threatened with drastic budget cuts, public schools are being forced to rely more and more on “the private sector” to try and make up the shortfall.

General Mills characterizes their program as a way to help “fill gaps in school budgets.” Although, it’s also clearly part of the whole “cause marketing” trend, in which your consumer purchase is meant to serve as proxy for a good deed. (The good deed in this case: a contribution to your local school budget.)

But is this type of alternative school funding an example of pragmatic American ingenuity? Or is it evidence of how we unwittingly capitulate in the broader effort to privatize public education?

Are we robbing Peter (school budgets) to pay Paul (General Mills)?

PRO:

Box Toppers are a community of passionate people, joined together to help create change in our schools. Join us, and you’ll get exclusive benefits that include ways to stay connected with other parents on topics that matter to you as well as tools and promotions to recruit others to the cause.

BoxTop4Education.com

CON:

Incentive programs like General Mills’ Box Tops for Education, Pizza Hut’s Book It!, and Campbell’s Soups’ Labels for Education encourage school fund raisers to influence family purchases of specific brands or to frequent certain businesses. In-school fundraisers using items like magazines or candy turn kids into salespeople. Company sponsors gain an unpaid sales force and can inflate prices since the enterprise appears charitable. Increasingly, schools are engaging in the absurd practice of encouraging purchases from certain websites like schoolpop.com, robbing their community businesses and their own sales tax base—a key part of school funding in many districts!

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Randy Ludacer
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