June 10, 2014
Seems to be a spike in interest in “long eggs” lately. Yesterday, our 2010 post about Danish Longegg packaging was suddenly the rage. (Relatively, speaking…) getting 34 times as many views as any of our other posts. It’s been a long time since we talked about long eggs and there’s always more to tell.
For one thing, the orthographic egg package that we were admiring in 2010, turns out to have been award-winning…
The 10 Danish Long Egg package won a first award in the preprinted linerboard classification of the 1989 Awards Competition of the Flexographic Technical Association. It was submitted by CorrPrint A/S.
Paperboard Packaging, 1990
For another thing, although we credited Frank Shires 1970 patent, there was an earlier 1967 patent from the same folks (Cornell Research Foundation) that brought us the 1956 shell-less egg carton.
(The Cornell Research patent and one more thing appear, after the fold…) (more…)
April 23, 2013
Not that eggs, themselves do not possess a geometry of their own, but “egg” geometry is parabolic rather than polyhedral.
Which is why it’s sort of fascinating to see what alternative containers can be constructed for eggs from the flat planes of folded cardboard. (The “Geometry of the Egg” diagram on right is from Vismath, the electronic journal of the Mathematical Institute in Belgrade)
(More about all 4 package designs, after the fold…) (more…)
April 6, 2012
Not sure what the connection is between lions and Easter eggs, but I do like this Nestlé Lion Bar milk chocolate egg & 2 Lion Bars box.
Photo from Elysia in Wonderland’s Flickr Photostream
(More about lions, eggs and The Troggs, after the fold…) (more…)
July 22, 2011
Egg-shaped tins from 1909 that once contained “Bassett’s Egg Shampoo Cream”
Unusual packaging for a shampoo, but the Bassett Supply Company of Rochester, NY may not have been the only company to use it.
There was also a “Marvelette” brand Egg Shampoo Cream using “a unique package in the form of an egg” on the market in 1910. Also based in Rochester. For all I know, Marvellette Laboratories may have just been a division of Bassett Supply Company.
See also : Silly Putty & L’eggs
Beach Packaging Design
April 22, 2011
We provide this information as a public service for anyone who is in the market for package-related holiday jewelry.
Photos above, of the 1981 Hallmark Easter egg-carton brooch, are from Ruby Lane. What’s that got to do with the price of eggs? Nothing, in this case, since their listing is no longer online… but keep hunting below and our oddly specific buyer’s guide may prove helpful to your search.
On eBay… Buy it Now Price = US $9.95
On eBay… Sold for US $10.50
On eBay… Sold for US $5.86
Beach Packaging Design
April 22, 2011
If you search online for “egg-shaped earth,” you’ll find lots of stock photos, mostly of cracked egg-shaped earths meant, I suppose, to symbolize the fragility of life on our planet. (Some even have their yokes spilling out.)
Not wanting to add anything to this already polluted metaphor (planet earth with botchulism?) it was more interesting to me to learn that there is a whole “egg-shaped earth controversy” surrounding a particular translation of the Qur'an. Hence, the video above.
Not everyone is buying it, however. Scientists insist:
The Earth is not quite spherical, due to what is know as “rotational flattening.” It’s not egg-shaped, either, it’s shaped more like a pumpkin.
Earth: Round or Egg-Shaped, Newton Ask a Scientist
Clearly, we’ll have to revisit this topic on Halloween.
Beach Packaging Design
February 26, 2010
If the “long egg” from our previous post, was a deliberate deformation of eggs that consumers, for the most part, were never meant to be aware of—(the whole point, being to create optimal and natural looking egg slices)—there was also an invention, introduced in the 1970s that invited consumers to participate in deforming the egg’s natural shape. The preferred embodiment of this concept? Cube-shaped egg makers.
Eggs on Edge. A good egg, concluded a former knitwear manufacturer in Miami, is a square egg. At least when it is hard-boiled and prone in its natural shape to roll across a plate. Thus Stan Pargman set up the Square Egg Co. to make a clear acrylic contraption that encases a cooked, peeled egg and, after ten minutes in a refrigerator, releases it reshaped. Is the world ready for it? Apparently Los Angeles is. When 1,000 of the gadgets went on sale in May Co. department stores there last month, they were snapped up in one day. A reorder of 5,000 went almost as quickly. The buyers did not seem to care that they could immobilize wandering egg-shaped eggs simply by cutting them in half —and still get a square meal.
Odds & Ends, Time Magazine
Monday, Nov. 29, 1976
More of a novelty item, than a serious effort to solve “the problem” of hard boiled eggs rolling around on plates. And although The Square Egg Company’s owner cites this as his reason for making the product, one must bear in mind that he also has stated elsewhere, that square eggs went well with contemporary furniture.
Nowhere, however, in any of the 1970s articles about “The Square Egg Maker” is it mentioned that it was Masashi Nakagawa—(not Stan Pargman)—who invented this device. (Nakagawa’s patent drawings, appear on the right)
In his patent, Nakagawa explains that the problem he sought to solve with his “Apparatus for Deforming Boiled Egg” was the problem of creating ornamental boiled eggs. “It is very troublesome and time-consuming to change the original natural shape by cutting it with a knife…” he writes, stating that his invention’s true raison d’être was “…to provide an apparatus and a method for changing a whole boiled egg into an aesthetic cubic shape.”
“The Square Egg Maker” in black & white box from: Ms. Bunch O’Junk’s Etsy shop
(Nakagawa’s patent and more egg-deformer cartons, after the fold…)
February 25, 2010
Not many photos of “long egg” packaging to be found online. Probably because it’s more of a “food service” item than a consumer product. (At least, here, in the U.S.)
Long eggs seem to fall into that category of foodstuffs that are strenuously re-engineered in order to solve fairly trivial problems. Watermelons that roll around and won’t stack efficiently… Hard-boiled eggs that yield inconsistent amounts of yolk when sliced.
Thinking that “the egg” is a symbol of perfect packaging, is maybe just a failure of imagination. Like the fried-egg bottle, the “long egg” makes us a little less certain about what “egg-shaped” even means.
One graphic design note about the 10-pack cartons (in the top photo with the long egg slicer): I like the way they’ve organized the product illustrations on the box to be almost a diagram of the contents, arranged inside. Also, I like the cubist perspective of the round cross sections showing in the side views.
(A long-egg-related patent, and a long egg worker, after the fold…)
February 24, 2010
Having this week become a clearing house for egg-shaped packaging, I should also mention this surprising example: the Spiegelei Eierlikör fried egg bottle.
Behn’s Spiegelei Eierlikör seems to be a bottled “hard” egg-nog. (Also known as “hard nog” or “egg liquor.”)
Goofy though this novelty package may be, in one respect it’s quite understated. Where is the branding? Where is the product name and the logo? It turns out, the bottle’s lack of typography is actually a feature and selling point. Spiegelei Eierlikör’s tag-line? “The eggnog without the words.”
Far-fetched as it may sound, Behn’s appears to be taking the tasteful, no-logo, decorator package approach. As if to say: our customers don’t require crass advertising. If you are a member of Spiegelei Eierlikör’s exclusive clientele, you see the iconic fried-egg bottle and you just know.
(More fried egg bottle photos, after the fold…)
February 23, 2010
Photo from SmALl CloUd …'s Flickr Photostream
Kinder Joy brings several favorite box vox themes together in one package.
1. First off, it’s another egg-pack, fitting nicely into our entirely egg-shaped week—(that, technically, should have begun with the Silly Putty/L’eggs post from last week)—and although Kinder Joy may be sold at Easter, the company, by no means, confines their marketing efforts to that time of year.
2. It’s another thermoformed, single-serve, peel-off pack in a metaphorical shape. Similar to the bottle & jar-shaped packets and the half-orange-shaped packs from earlier this month. In fact, Kinder Joy’s dual structure—one half for the edible treat; one half for the prize—is exactly like that of Alberto Ghirardello’s Salvo concept (where two halves of an orange break apart to form two separate containers).
3. Kinder Joy (like Kinder Surprise) is a “surprise package” and includes the classic, question-mark styling, typical of that tradition.
Photo on right (revealing prize) is from P.J.S.'s Flickr Photostream
(Case-packs & TV commercials , after the fold…)