Box Vox

packaging as content

November 6, 2012

36 ✓ “Vote” Logos

For election day we’re doing a round-up of logos that all feature a check mark for the letter “V” in the word “vote.”

While I admire logos that use typographic forms to illustrate a concept, this check-mark-V idea must be low-hanging fruit, conceptually speaking. How else to explain the landslide of look-alike “vote” logos?

The red, white & blue woven label on the right is from a pair of patriotic “Vote Collection” jeans, made in Vietnam.

On the left is a political yard sign offered by AllVinylBanners.com

This takes the “vote” and turns into a clever image, making the “v” into a check mark, like on a voting ballot.

I generally enjoy seeing evidence of the same idea occurring to different people. And for the first few people who came up with it, this check mark “V” idea may have been truly clever. By now, however, I think the idea seems a bit too unanimous to really be considered clever…

(34 more examples, after the fold…)

One of the earlier examples I found, was this 1987 trademark for “Vote America” although I’m pretty sure there must be older examples.

Regular readers of this blog may have noticed the “Rock the Vote” voter registration tool in the right hand side column. (Yesterday I was gratified to learn that two citizens actually did register to vote via box vox!) Anyway, Rock the Vote, used the same check mark “V” idea for their 1998 trademark…

…and also for their “Rap the Vote” trademark.

In 2009 they trademarked a new version of their logo…

Rock the Vote was also a clear influence in the design of the “Ba-Rack the Vote” logo…

If it’s become a cliché, the check-mark-“V”-vote logo is a non-partisan cliché because Republicans also think it clever.

Scott A. Brown, a Maryland-based attorney who had an unsuccessful run for Congress filed an application to trademark the black and white logo (below left) that he used in his campaign advertising.

I initially placed the mark in commerce by offering the use of the “vote” mark to Republican candidates and officials in return for payment in money, goods or services. As I described and as understood by those I offered the mark to, the mark is to be used before a candidates name or issue.

Above right is the logo for “Verify the Vote,” a Republican voter suppression group seeking to dissuade Latino voters in Arizona.

Check mark Vs are also used in the “vote” logo for the National Council of Negro Women (below left), The Hispanic Vote Pac (below right) and the Alpha Phi Alpha Fraternity.

State and city governments also reserve the right to use this logo idea…

…as do any number of special interest groups…

..and some miscellaneous other examples including Simply the Vote (not sure what their plan is) and TruVote, International (not to be confused with voter-suppression group,  “True the Vote”—in fact, TruVote appears to have been a computerized voting system that would have protected voter’s rights).

Swing Vote” is a movie: “a 2008 comedy-drama film about an entire U.S. presidential election determined by the vote of one man.” “Voice Vote” is another computerized voting system.

There are a few other check-mark “V” logos that also include the word “voice” along with the word “vote.”

(Anyway, don’t forget to…)

 

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