Box Vox

packaging as content

October 24, 2012

24 Packs

It’s official. We’re letting the calendar dictate our content this week. Today is the 24th, therefore we’re featuring the packaging for the TV show of the same name—er, number.

Deniz Hotamisligil’s “24 Complete Series Package Design Exploration,” done for Iconisus is shown above.

I never really watched this show, but I did have a vague understanding that name 24 referred to the number of hours in a day—specifically a day in the life of Jack Bauer…

24 is an American television series produced for the Fox network and syndicated worldwide, starring Kiefer Sutherland as Counter Terrorist Unit (CTU) agent Jack Bauer. Each 24-episode season [I think they must mean “each episode”] covers 24 hours in the life of Bauer, using the real time method of narration.

…Although critically acclaimed, the series has been criticized for its depictions of torture as effective and its negative depictions of Muslims.

Wikipedia’s entry on 24

As “the longest-running espionage-themed television drama ever,” the 24 Complete Series Package contains 8 seasons, 57 DVDs, & 193 episodes. (Maybe someone else can calculate how many hours of television viewing that adds up to.)

The thing is, Hotamisligil’s box is not the final version and it’s impressive how much “package design exploration” Iconisus actually conducted, using a number of different designers.

There are three versions of the Iconisus package designed by Phillip Kauffman:

…and another three versions designed by Ozan Karakoç:

And these are just the versions that happened to be available online for me to find. How many did they actually do? (I’m guessing: 24.)

The final version below appears on Iconisus co-founder Emrah Yucel’s website. Not sure if this means that he designed it. (Elsewhere on the website there is mention of “he and his team.”)

What these designs mostly all have in common, of course, is the trademark LED typography, which, despite the high-tech digital vibe, is based on seven-segment display technology with patents dating back to 1908 and mostly associated (in my mind, at least) with 1970s digital watches.

Still, the seven-segment display countdown (countup?) does convey a certain time-bomb tension.

Liz Cheney’s Keep America Safe thought enough of the idea to swipe it for their 2010 anti-President Obama commercial, 100 Hours. (Two screen shots of which appear below….)

Today also also happens to be United Nations Day which is perhaps fitting…

…. since the United Nations has been featured as a threatened location in various episodes of 24.

(See also: The Committee of 24 and Sand Bags & MRE Boxes)

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