Box Vox

packaging as content

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September 10, 2012

Naked ACME

Really like the directness of Timur Salikhov’s design for “Naked” canned beer with its cylindrical orthographic projection of contents onto the outside of the pack. (See: Packaging & What Lies Beneath)

About this project he writes: “There are many beer cans with different design. And there is only one that shows what really is inside. Why hide what good beer looks like?”

But, as it turns out, there were other, earlier precedents for the same good idea.

1. The ACME Brewing Company of California

In 1950 the company dropped their familiar black beer can in favor of one that looked like a glass of beer. They renamed it “Acme Gold Label.”

 

 

 

2. The Budweiser Malt Liquor test can label on left was offered, but apparently never produced. Not dated, but based on typography, I’m guessing: 1970s–1980s?

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