Box Vox

packaging as content

August 2, 2012

Polyhedral Perfume Branding: “Essence Rare”

In the 1920s Houbigant’s “Essence Rare” perfume came in a icosahedron-shaped bottle by Baccarat. The bottle came in a cube shaped display box with a pentagonal depression to accommodate five of the bottle’s twenty triangular faces.

(More photos of the display box, after the fold…)

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