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July 12, 2012
Tetra Pak and Tragedy
Top: Tetra Pak founder, Ruben Rausing with two of his tetrahedral packages; middle: promotional photo showing the romantic side of Tetra Pak; lower: the late Eva Rausing (with a box of Eludril mouthwash) and Hans Kristian Rausing, the billionaire Tetra Pak heir (at an ATM machine)
Usually our coverage of Tetra Pak is more in the line of polyhedral package design, but with Eva Rausing’s recent death we must go a little bit tabloid today…
(More vintage Tetra-Pak photos, after the fold…)
Tetra Pak models with Tetra “classic” on left, Tetra-Brick on right
Special hexagonal baskets were designed in the 1950s to accommodate Tetra Pak’s tetrahedral milk cartons
1960s model demonstrating Tetra Pak’s manufacturing concept to Plato
Kudos
Consumerism
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Rob Walker’s Design Observer blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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Interesting Found Objects
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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