July 25, 2012
Truckaging: packaging designed to resemble a truck.
(A subset of vehicular packaging)
We got us a convoy of four examples:
1. Box Play for Kids sells stickers that turn empty packages into toy trucks. (Among other things.)
3. “Pepsi Holiday Party Bunch” was a 1994 truck-shaped promotional package containing 9 collectible soda cans. (from: Soda Can Collection)
(Truckage #4, after the fold…)
4. In a 2008 billboard campaign for Volkswagen trucks, advertising agency Almap BBDO Comunicações used a series of imaginary, truck-shaped packages to convey the idea that goods could be trucked in Volkswagen brand vehicles. The VW packages included an egg carton, a beer crate, a Tetra Brick milk carton and 2 fruit crates. (via: I Believe in Adv)