Box Vox

packaging as content

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July 25, 2012

Package as Truckage

Truckaging: packaging designed to resemble a truck.
(A subset of vehicular packaging)

We got us a convoy of four examples:

1. Box Play for Kids sells stickers that turn empty packages into toy trucks. (Among other things.)

2. Martine Camillieri makes polychrome toy trucks out of plastic bottles. (via: Unconsumption)

3. “Pepsi Holiday Party Bunch” was a 1994 truck-shaped promotional package containing 9 collectible soda cans. (from: Soda Can Collection)

(Truckage #4, after the fold…)

4. In a 2008 billboard campaign for Volkswagen trucks, advertising agency Almap BBDO Comunicações used a series of imaginary, truck-shaped packages to convey the idea that goods could be trucked in Volkswagen brand vehicles. The VW packages included an egg carton, a beer crate, a Tetra Brick milk carton and 2 fruit crates. (via: I Believe in Adv)

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