Box Vox

packaging as content

«
»

July 31, 2012

Ice Bottles & Structural Packaging

Three recent structural packaging designs for bottles resembling ice.

1. Finlandia’s “melting ice” bottle was introduced last year, replacing their earlier bottle with the faceted “mountain-shaped punt.”

Finlandia Vodka®, known for its pristine vodka and innovative package design, opens a new chapter with the introduction of a new bottle, dubbed ‘melting ice’…

Webb Blevins, global design director for Brown-Forman led the design vision for Finlandia and joined with Hirst Pacific Ltd to redesign the structural packaging of Finlandia Vodka.

Their advertising (by Bruton Stroub Studios) for the simulated “melting ice” bottle somehow positions itself as a manifesto on honesty and a critique on “gratuitous ad campaigns.”

2. The Bofrost Brand juice bottle by Design for Business is a PET bottle designed to resemble a large block of ice.

A Google translation from their website:

…the unique selling proposition for the frozen food service.

… Form Designer Rolland Altfater took up… the form of a block of ice as a model for the design of the new bottle shape. Scribbles of an asymmetric shape, and computer animations yielded no really satisfactory result. Only the realization of a basic form in clay brought to light the necessary suppleness and aesthetic form.

… The shape of the bottle has been realized in polyethylene terephthalate (PET). Whether frozen or thawed, the bottle is clear and the “ice” as a form said immediately: Bofrost — frozen directly into the house.

3. The “Ice Cube” bottle by Dzmitry Samal in 2010 is a self-glorifying bottle in search of Vodka. (See yesterday’s post on Bottle Glorifiers)

Comments are closed.