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July 13, 2012
Great Shakes: Dancing with Packaging
“Great Shakes” Tetra Pak from The Imaginary World site
Continuing with one more vintage Tetra Pak…
One of the few tetrahedron-shaped pouches holding powdered food is General Foods’ Great Shakes Instant Shake Mix for making chocolate milk shakes. Pouch material is paper/polyethylene/ foil/polyethylene, two-color printed. Four pouches fit in a polyethylene shaker packaged in a five- color, die-cut paperboard carton. “Tetra Pak” machine, Milliken Tetra Pak, White Stone, S.C. Pouch material, American Can’s Marathon Operations, Neenah, Wis. Shaker, Buckeye Molding, New Vienna, 0. Carton, Container Corp. of America, Chicago.
Modern packaging, Volume 39, 1966
The long packaging credits listed above reflect how many different components there were to Great Shakes’ packaging: a hexagonal folding carton with a triangular die cut window, an embossed plastic mixing cup & lid, containing 4 Tetra Pak pouches of milkshake mix. Two version of the “Great Shakes” logo: one with multicolored letters and one with the letters in a red triangular pennant shape, getting progressively bigger.
Photos from Worthpoint and Traci*s Retro’s Flickr Photostream
As unusual a package as this was, the marketing was even more surprising with a series of preeminent 1960s pop groups recording their jingle and TV commercials showing young people dancing with the “Great Shakes” shaker cup, Hullabaloo-style. General Foods even released some “Great Shakes” records…
“Shake-Out” album (volume 1) on eBay for $52
Jimmy Page of the Yardbirds:
(More versions of the “Great Shakes” song and another “Great Shakes” record release, after the fold…)
Dusty Springfield:
The Blues Magoos:
The Who:
Spencer Davis Group:
More photos of “Shake-Out” (volume 1)
“Shake-Out 2” on eBay for $9.99
Kudos
Consumerism
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Rob Walker’s Design Observer blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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Interesting Found Objects
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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