Box Vox

packaging as content

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July 9, 2012

Figural Punts


Top left: Landoròn bottle by Tridimage with iceberg-shaped punt; on right: Solerno bottle by Stranger and Stranger with juice-squeezer shaped punt; 2nd row left: a functional feature of Sidel’s “stack & pack” bottle, the punt is shaped to accommodates the neck for stacking; on right: a rugby shaped water bottle (also by Sidel) has a mountainous blue punt; 3rd row left: Art Lebedev’s structure for Russian North Vodka’s bottle include a compass-shaped punt; on right: Finlandia “Frost” bottle with an amorphous ice-shaped punt; bottom left: Finlandia’s bottle with faceted mountain-shaped punt, designed in 2003 by Harri Koskinen; on right: the design for Absolut Mandarin’s bottle with orange-colored punt was patented in 2001 by Shaun Bowen of B&B Studio

 

Using the “punt” at the bottom of a bottle as a figural element to say something about the product: the trend continues.

Also known as a “push ups” and “kick ups,” punts are increasingly becoming figural elements containing meaning of one sort or another.

A lot of tequila packaging has been featuring this sort of figural ornamentation at the bottom of the bottle.

(Follow this post to the bottom of the bottle…)

This super-tall Milagro bottle features a super-tall cactus flower shaped punt.

Sidel’s rugby-shaped water bottle has a mountain-shaped punt, but as a ball-shaped bottle, it reminds us of an entirely different sort of “punt.”

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