Box Vox

packaging as content

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July 18, 2012

Families of Product

Since consumers so readily identify with an anthropomorphically packaged product, why not make your whole product line into an extended “Family of Products?”

1. The Four of Woolga

Making Woolga’s product line of woolen socks into a nuclear family of four, illustrator and designer Veronika Kieneke designed a set of anthropomorphic tube packages:

“… packaging for the whole family. The set is made of 4 boxes. On each box, you will find one illustrated family member: Father, Mother, Child and Baby… a promotion was developed that encouraged ‘collect and play’… All 4 boxes were easily stuck into each other like the Russian Matryoshka dolls.”

2. The Box Family

Another Matryoshka doll concept, The Box Family was created by Londji, designed by CANSEIXANTA and illustrated by Àfrica Fanlo.

3. Familjen (The family) Beer

Design for a triangular six-pack containing a family of assorted beers:

Familjen (The family) is a fictitious brand of beer. It contains six types of beer, one taste for every member in the family. The pyramid packaging is made for easy openings, unlike the plastic vacuum packaging it facilitate for example rheumatism. It’s also easy to carry around, like a bag. The cans have a strap that will make it easier for those who have impaired muscles for grabbing a can.

A 2007 collaborative project of Anders Jönsson, Azin Ashourvan, Henrik Naessen, Jessica Sernefors and Katarina Lindh.

4. Tetra Pak: An Overly Protective Family

Sort of ironic now, in view of Eva Rausing’s death.

(Our 5th family member, after the fold…)

5. The Waiting Room

An etching by Ali Aschman features box-like figures similar to the “The Box Family,” but I’m guessing by the title that the figures here are not a family except in the larger “family of man” sense. I figure these must be unrelated box-shaped children waiting to see the pediatrician.

Nice Droste-effect detail: the largest box with a smaller box sitting on its lap, which also has an even smaller box on its lap…

(See also: McSweeney’s Head Box)

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