Box Vox

packaging as content

May 30, 2012

Butter & Belief

As long as we’re talking about super-long brand names, consider the extended philosophical discussion between trademarked brands debating the existence of butter. (At least within the confines of their own packaging.)

Not a complete catalog. There are more copy-cat store-brands and knock-off butter-substitutes than you can shake a stick at.

(See also: Margarine Penalties)

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