March 30, 2012
1960 Carbro color still lifes of plastic packaging by Nickolas Muray.
Lately we’ve been endlessly photographing, silhouetting and retouching plastic bottles, both as props for other products and as subjects in their own right.
I ought to be sick of the sight of them, but the plastic bottles in these photographs by Nickolas Muray are lit like objects in a Vermeer painting and I like the way they’re arranged.
In the photo above, the bottles are cropped, left and right, so that the viewer imagines an extended (endless?) parade of brands.
In contrast, the same bottles (more or less) in the photograph below, are all contained within the image.
After the market crash, Murray turned away from celebrity and theatrical portraiture, and become a pioneering commercial photographer, famous for his creation of many of the conventions of color advertising. He was considered the master of the three-color carbro process.
from Wikipedia’s entry on Nickolas Muray
These later works were done five years before his death in 1965. (Photographs via: George Eastman House)
(Another, of his more fantastical, plastic bottle still lifes, after the fold…) (more…)
March 29, 2012
Photo of “Mr. Ketchup” from Inha Leex Hale ’s Flickr Photostream
I remember we featured an anthropomorphic jar of Miracle Whip manning a cash register back in 2009, but these European anthro-packs were brand new to me.
Amora and Calvé are both part of “the Hellmann’s worldwide brand family.” (See also: Our Family of Products)
Via: Global Packaging Gallery (Photo by Krissy Sauter)
Does this package design infringe on Bart Simpson’s trademark hairstyle? At any rate, the Calvé character has siblings and cousin’s as shown in the Amora commerical below…
Sorry. That video has apparently been removed, but you can still see some of the siblings…
(More anthropomorphic condiment, after the fold…) (more…)
March 28, 2012
We’ve seen packages shaped like whole oranges and packages shaped like half an orange and, at first, what I thought I was seeing here were juice boxes shaped like an 1/8 of an orange. But that’s not right. The net bag contains 10 pieces. As if an orange were cut into 5 longitudinal, spherical wedge shaped pieces and then cut in half along the equator.
March 27, 2012
I like the way this 1955 Life Magazine ad for “Mennen shampoo for men” (on left) touts the modernity of its bottle design.
Finally! A modern shampoo for modern man. In a slip-proof, unbreakable bottle.
The patent drawing on the right is a “combination shampoo bottle and massager.” Clearly, these two bottles were related, but I wasn’t sure how. The patent, by Charles M. Zampetti, was obtained three years after the ad, in 1958. So the design patent didn’t appear to cover the Mennen Shampoo bottle’s design. And the patent was not assigned to Mennen…
(Patent-puzzle solved, after the fold…) (more…)
March 26, 2012
I found this photo on my computer. It was from a batch of photos that my son took last year at a friend’s new (old) house.
When I was a kid growing up in Florida my parents used to have an insulated milk box in the driveway where the milkman delivered our milk, but I’d never heard of these built-in “milk and package receivers.” So I thought I should maybe look into it…
Here and there, you can find other photos of them online.
I also found the company’s 1927 product catalog…
“The Majestic Milk and Package Receiver makes it possible to receive milk, groceries and other parcels without going outside or opening a door of the house. Two cast iron frames and doors connected by an adjustable steel body are installed in the wall of the kitchen…
Both of the doors can be unlocked from the inside only. The delivery man deposits the articles in the Receiver from the outside. When he closes the outside door it locks automatically and can not be opened again until the latch is released by an extended chain on the inside, making the Receiver ready for further deliveries. The Majestic Receiver is inconspicuous, occupies no needed space and gives protection against weather, annoyance, theft and intrusion.”
Like “dumb waiters,” the Majestic Milk and Package Receiver was promoted as a replacement for people —(a “silent, automatic servant”)— in much the same way that rise of packaging also served to replace people. (See also: Fallout Shelter Packaging)
The catalog’s photo-illustrations of the milkman delivering the milk outside and the woman in the kitchen receiving it through the wall, also calls to mind the Automat, another early 20th Century concept for avoiding unwanted human interactions.
(We look further into the Majestic Milk and Package Receiver, after the fold…) (more…)
March 23, 2012
Xiaoli Wen’s 2009 “Water Shaped Bottles”
Rubber molds, made from discarded Gin, beer, water, Coke & whisky bottles, were filled with plaster and allowed to cure while hanging under flowing water. Porcelain bottles were then made from the “water formed” plaster casts. (See pictures of the process on Dezeen.)
“Water does not have its own shape. It is shaped by its container. Now water wants to change the container’s shape therefore to decide its shape by itself.”
A nice personification of water wanting to design its own packaging. But what about the other beverages that were originally contained in these bottles? Maybe gin, beer, Coke and whisky also want to change their containers’ shapes. I know: these other beverages all mostly contain water. (…and where on earth does one find a whisky waterfall?)
Prototypes of the porcelain bottles appear to be for sale (or have once been for sale) on Wen’s website, although the prices seem to be missing.
(One more picture, after the fold…) (more…)
March 22, 2012
“Not only are these shapes attractive to the eye, they provide yet another example of the way apparently dull and complex research often comes up with something stimulating and practical.”
This 1960 newsreel, about an unconventional teaching method for mathematics used by Southampton schoolmaster, Robert Pargeter, focuses on his plaiting technique for weaving polyhedral models. (via: British Pathé)
The film makes much of the fact that the models do not require gluing. Not needing glue is also seen as a good thing in package design, when it can be achieved. But here the narrator lightly suggests that glue “somehow doesn’t seem to mix with school boys” which made me wonder: why? Because it’s messy? Because 1960s school boys sniff glue?
The “19th Century doctor” mentioned as the inspiration for Pargeter’s project must have been John Gorham and his 1888 “A System for the Construction of Crystal Models on the Type of an Ordinary Plait” must be the “article” that the film briefly alludes to.
What is not mentioned is that, in 1959, Pargeter, himself, published an article in The Mathematical Gazette, entitled “Plaited Polyhedra.” A page from that article appears below…
As much as I love it when package design goes polyhedral (see examples of rhombic dodecahedron and stella octangula) packaging constructed in the manner of Pargeter’s plaiting of a great dodecahedron, is perhaps, not so practical.
Although plaited baskets are doubtless one of the earliest precursors to modern packaging. And, in fact, John Edminster’s tri-tuck closure and other overlapping flaps show that certain degree of “plaiting” is already in evidence in the construction of folding cartons.
Still, complex containers requiring this type of skill are surely more of a craft than an industry. It’s hard to imagine what sort of polyhedral loom would be needed to automate a “Pargeter’s plaited packaging” method.
And yet again, if the Jacquard loom could automate the weaving of impossibly complex fabrics in the 1800s —laying the groundwork for what would eventually become computer programing— it might be a mistake to assume that complexity makes a concept impractical.
If you’re wondering who that guy is at the very beginning, I figure they must have segued from a previous segment in a series of newsreels. That guy must be Robert Welch who designed modern, stainless steel cutlery.
(One more stimulating 1880 mathematical model from Gorham, after the fold…) (more…)
March 21, 2012
Two takes on kicking back with Heineken:
1. An anthropomorphic Heineken bottle —with arms, but no legs— “kicks back” and relaxes in the retouched photo at top. I assume this image originated from some specific Heineken campaign, but I can’t find the original source. (If you see what I mean.)
2. An anthropomorphic Heineken bottle —with arms and legs— appears in a disheveled, “morning after” state in a 2007 Michael Williams painting entitled, “Cancuned.” (Detail shown above.)
(Another Williams painting with an anthro-pack, after the fold…) (more…)
March 20, 2012
Package design can be a similarly disheartening business, if a new client’s true decision maker is revealed only gradually through layers of middle management.
See also: Nested Packaging
March 19, 2012
Annabelle Soucy’s polyhedral 6-pack for tea. A simple exterior and complex interior, make this a structural “surprise package” much in the same way that Milagros Maria Bouroncle Rodriguez’s T package offered interior surprises. Soucy’s cube-shaped “Fusion” tea package dissects into 6 space-filling pyramids—each section containing a pyramid-shaped tea bag. (via: Packaging | UQAM)
The structure is actually very close to Jessica Comin’s transforming “laranja mecánica” chocolate package. And although the pictures do not show it, I believe Soucy’s package design would be similarly capable of being turned inside out into a rhombic-dodecahedron with a cube-shaped interior.
Animated gif from Apollonius Math
Not that Soucy’s Tea package needs to transform into rhombic-dodecahedron with a cube-shaped interior. I’m just saying. It’s interesting.
(One more photo, after the fold…) (more…)
March 16, 2012
What wasn’t explored in yesterday’s post was that the purpose of many of these packaging dummies is religious instruction.
These product containers that were designed to carry cleansing products for laundry, have been converted into puppets used to present Bible promises guaranteed to cleanse lives.
“What good is it for you to GAIN the whole world, yet forfeit your soul?”
“For ALL have sinned and fall short of the glory of God.”
“Let us then approach God’s throne of grace BOLD-ly, so that we may receive mercy…”
Lucas Conley, in his book, Obsessive Branding Disorder, compared retail spaces like the Apple Store to a “brand church.” And, in fact, this morning’s news mentions that fervent consumers were lining up outside of the NY’s Apple Store overnight yesterday in order to purchase the newest version of the iPad this morning. Some marketers have tried to bottle this kind of customer enthusiasm as “evangelism marketing.”
So I’m familiar with the idea that stores nowadays were inspiring a more church-like devotion from consumers, but I hadn’t thought about it the other way round… that churches were becoming more like stores.
Just as consumers happily identify with anthropomorphic retail packages and the concept of fraudulent packaging resonates as a political metaphor, preachers are also finding parables in consumer packaging.
In the late fifties a new theory on how to sway children to Jesus swept the culture and has survived for almost fifty years against all odds. Ventriloquism. The craze of using ventriloquist dummies to teach Jesus to kids became so huge in fact, that there remains today a heavily attended Christian Ventriloquists Convention held in San Diego every year. Hundreds of Christian ventriloquist LPs have permeated America, the biggest star of which was, of course, Little Marcy who recorded for several major Christian record labels.
Listener Kliph Nesteroff, From Subculture to Major Industry:
Mike Warnke and The Roots of Christian Stand-Up Comedy
WFMU Blog, February 11, 2007
These things being the case, I guess it makes total sense that today’s parishioners might be better able to hear “the word of God” when it comes from a detergent box.
March 15, 2012
1. Dummy Packaging
“Dummy packages” are the prototypes that package designers make for clients wishing to evaluate a new package design, or as part of a proposal presentation to a store buyer. (Also known as: “mock ups” or “comps”) Traditionally, these dummy packages are constructed by hand (scored, cut & folded) at a drawing table.
The commercial above for Life Cereal shows their version of this type of dummy package. (The voices sound to me like “Bob & Ray” although I have’t been able to confirm that they did this ad.)
These days, the dummy packaging we make is increasingly digital dummy packaging. That is, simulated 3D product images now serve many of the same purposes that were once served only by traditional mock ups.
2. Packaging Dummies
Life and Total were the two cereal brands most frequently requested as puppets. Kix came in as a close third place. I made a good number of these that were sold during the ’80s. Then as some of you know, I offered cereal box puppets (moving mouth and eyes) again in 2009.
I was sorry not to find any videos of these cereal box dummies in use.
(More dummy cereal box packaging, after the fold…) (more…)