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February 13, 2012
Vertical-Horizontal Jar
An unusual example of vertical/horizontal ambidexterity in packaging: Glen Robert Carpenter’s 1937 “Design for a Jar.”
Like Donald Deskey’s 1954 Drene carton (or the 2008 Lego Fruit Snacks box), this jar can be displayed in two positions. I don’t know what product this jar was meant to contain… maybe a counter dispenser jar for candy?
(Carpenter’s package design patent, after the fold…)
–Randy Ludacer
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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