Box Vox

packaging as content

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February 21, 2012

Packaging Typography

Packaging Typography: 3 kinds.

1. Letters made out of packages

The cover of Sunday’s NY Times magazine section featured some illustrated typography by Georgina Luck: letters made out of packages. Illustrating an article entitled, “How Companies Learn Your Secrets,” the entire illustration spells out “HEY! YOU’RE HAVING A BABY!”

Another example of a letter form made from different types of packaging is Richard Conn’s “R” made from crushed packaged from a 1998 show in London called “Cast of characters.” (via: All About Lettering)

2. Packaging shaped like letters

Since letters are are flat symbols, any packaging based on letter forms tends to be based primarily on the 3D block style typography. Viktoriya Gadomska’s Vitamin boxes (A–F) and the “MILK” carton by Julien De Repentigny & Gabriel Lefebvre are examples of this approach.

(3rd kind of Packaging Typography, after the fold…)

3. Package-related alphabets

Usually these seem to be based on some very specific type of packaging. Below are: D. Garfin’s bottle alphabet, created for a recycling poster, Robert J. Blesta’s 2005 “Value Pack” alphabet, and Jamie Huntsman’s “Beer Bottle Alphabet.”

See also: “The ABC’s of Packaging Labeling” from the USDA-FDA’s web site.

-Randy Ludacer

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