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December 23, 2011
Schweppes Anthro-Pack Christmas
I’ve been cataloging appearances of anthropomorphic packages in advertising for some time now. I have little evidence that anyone else cares about this, but I’m not shy or skittish about beating a dead horse… These examples are part of the 1950s—60s Schweppes campaign called “Schweppshire.”
Meant as a humorous reference to Christmas shopping days, the headline for these ads is “How many Schwepping Days To Christmas?” To my ears, “Schwepping” sounds a lot closer to “schlepping” than “shopping.” But “schlepping” is also a pretty apt description of what the shopping experience can be like at this time of year.
Most of these ads were illustrated by George Him, except for the one with Santa conducting the singing bottles, which was drawn by E.R. Bartelt.
(The ads, in the entirety, after the fold…)
(See also: Schweppshire’s Absurd Brand Narrative)
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
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links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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