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November 10, 2011
Oleomargarine Coloring Packs
Above are the patent drawings showing William E. Denison’s “coloring berry” which seem to match the Delrich Margarine EZ Color Pak.
Denison’s was one of many efforts to solve the margarine manufacturer’s problem of being legally required to sell their “artificial butter” in an uncolored form. Aside from the dye-containing “berry” there were many other designs for margarine coloring packs, designed to let the consumer take the final step of mixing in the coloring. To make the margarine look less like lard.
A couple of packages shown below even use dye-filled syringes, although I think those appear as more of a manufacturing note and were not meant to be included in the package.
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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