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November 25, 2011
Nike & Newport (Swoosh and Spinnaker)
The similarity of Nike’s and Newport’s logo has been well noted. Not a problem between the two companies when shoes and cigarettes are clearly separate industries. But when they get mashed up together, as with Ari Foreman’s 2008 “Ari Menthol” shoes, and are packaged in an oversized flip-top cigarette shoe box…
The Newport symbol, first used in 1969, is called their “spinnaker” logo. Think: sailboats, wind, respiration. (See also: square-rigged sail logo of Banks Beer)
The Nike symbol (their “swoosh” logo) was designed in 1971 by Carolyn Davidson. Think: curvy checkmark, fluid motion, sports.
Another example of a Nike/Newport mash up are a 2009 series of “Nike Newports” by Danny J. Gibson:
I was wondering: has anyone ever mashed it up the other way round—as Nike Cigarettes?
(Asked and answered, after the fold…)
Christopher Dombres made this silkscreen print of a proposed Nike Cigarette pack which sort of fits the bill for an inverse mash-up, although it’s still more Newport, than Nike. (I like the detail of the up-side-down name.) As for actual cigarettes…
There is an Indonesian brand of Nike Cigarettes, although their package design includes neither a spinnaker nor a swoosh logo.
There is also this photo from 215Blog identified as “Nike Cigarettes” but they might just be upside down Newports. (Or maybe counterfeit Newports.)
There are, however, some anti-smoking ads which clearly reference the Nike “swoosh” logo as well as their “Just Do It” tagline.
Also:
Randy Ludacer
Beach Packaging Design
One Response to “Nike & Newport (Swoosh and Spinnaker)”
Kudos
Consumerism
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Rob Walker’s Design Observer blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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Interesting Found Objects
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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I don’t think that Newport offered an endorsement contract to Michael Vick, though.