Box Vox

packaging as content

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November 29, 2011

Entenmann’s Box Cake

EntenmannsBoxCake

We’ve featured other package-shaped cakes in the past, but the idea of making a cake, shaped like a box of Entenmann’s Chocolate Fudge Cake, rises to higher level. Adding another whole layer of meaning to the humble sheet cake—(the one-story, “ranch house” of cakes)—these two Entenmann’s cakes raise some philisophical questions… Are they artificial Entenmann’s cakes? Are they edible packages containing real cake?

The term “box cake” is sometimes used to describe cake made from a cake mix, but both of the cakes pictured above are professionally-made custom cakes. In both cases, the whole thing is cake, and yet there’s a window through which you can see “the cake.”

The top cake is a birthday cake and its baker (who I think is based in Connecticut) explains it this way:

“customer wanted me to recreate her husband’s favorite food!”

–My Kids Are Killing Me on CakeCentral.com

The lower cake is a “groom’s cake” by Kate Sullivan of NYC-based, Cake Power:

“…for one Entenmann’s-loving groom, [she] constructed a replica of the supermarket-staple fudge cake, in its well known white-and-blue box, out of white chocolate fondant.”

Cake Power

Randy Ludacer
Beach Packaging Design

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