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October 11, 2011
Wrench Shaped Tin Box
WrenchMints come in a “Wrench Shaped Tin Box” designed and patented by company founder, Eddy Rubin.
It first struck me as an oddly oblique concept for a mints package to be wrench shaped, but once I saw their tag-line —“When your breath is broken … fix it!” — I could appreciate the craftsmanship of its inner logic.
(Rubin’s design patent and one more thing, after the fold…)
It’s also a fractal pack —(a wrench-shaped package containing lots of little wrench-shaped mints)— but the shape of the mints also reminds me of something else…
(Lancets for diabetic blood-testing!) Which raises the question: will these mints raise my blood sugar level? Or is there a sugar-free variety?
(For more tool-shaped packaging, see: Level Bottles)
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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