Box Vox

packaging as content

«
»

October 25, 2011

Spray Paint Can Concepts

SprayCanConcepts

Part of the Canceptual V.4 show at Crewest was devoted to Man One’s collaboration with Berlin Packaging’s Studio One Eleven, “Paint the Future” envisioning alternate spray paint cans:

“One of our strengths lies in understanding and implementing experiential design — that is, how people actually use and interact with a package. Man One Design asked us to apply that expertise to provide a vision for paint delivery systems that suit the needs of street artists,” said Scott Jost, Berlin Packaging Vice President of Innovation and Design. “These ideas open a dialogue that can help pave the way for equipping graffiti artists with better tools.”

“Street art is becoming an increasingly popular vehicle for brands to connect with younger consumers, but artists are limited by the capabilities of the conventional spray can. We asked Studio One Eleven to take an exploratory journey with us to think differently about the spray can and suggest ways to improve can performance,” said Scott Power, Managing Principal, Man One Design. “Our goal with the ‘Paint the Future’ showcase is to inspire and facilitate packaging innovation by asking a professional artist and heavy utilizer of spray paint like Man One what he wants and needs from a spray can to create his artwork. This is a path to discover new and meaningful value that translates into strategic opportunities for paint manufacturers.”

Berlin Packaging

Graffiti as “strategic opportunity” despite hardware stores keeping cans of spray paint in locked cabinets to discourage tagging.

Note concepts above for: accordion cartridge feature, a rocket shaped can and duplex spray can.

(More photos, after the fold…)


ManOneCans

Wall

Randy Ludacer
Beach Packaging Design

Comments are closed.