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October 27, 2011
Oxydol and Opal
On left is the early (earliest?) package design for Oxydol soap powder, introduced in 1914 by the William Waltke Soap Company. On right is the candy packaging for Opal Pastilles, designed in 1946 by Atli Már Árnason, one of the founders FÍT, the Icelandic Design Center. (via: CoolHunting)
Left: a collection of vintage Oxydol boxes (photo from iCollector.com); on right: varieties of Opal with color as differentiator
A later version of Oxydol was designed by Donald Deskey in 1959 (who also designed the Tide box in 1947) but the design of the early Oxydol box (with the concentric circles) appears to be unknown. Which is to say, that I can find no mention online, so the designer is unknown to me, at least.)
The Opal package with the multi-colored concentric bands contains a fruit-flavored assortment.
(Television commercial for both products and one more thing, after the fold…)
Opal also has a brand-extending Opal Liquor. (Photo by Chris Inch)
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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