Box Vox

packaging as content

October 12, 2011

Eric Barclay’s Painted Packages

Coffeemate-photo-Shackleton

Texas-based llustrator, Eric Barclay, has an knack for finding a latent anthropomorphic character, hidden in the shape of most any package. Hence, two sizes of Coffee-mate become “Mr. Shackleton” and “Mr. Hudson” (above). Barclay confirms that his companionable characters are based on two famous explorers:

Mr. Shackleton is named after Earnest Shackleton, the Antarctic  explorer. Mr. Hudson, the walrus, is named after Henry Hudson who encountered walruses on his explorations of Canada…

As far as the characters go, Shackleton is a herring magnate and Mr. Hudson is his driver and “heavy.” Mr. Hudson knows a lot of people at the horse track.

Other painted packages by Barclay include a plastic squeeze bottle of French’s Mustard, whose shape embodied a circus lion…

MustardLion

(Another container’s inner feline character revealed, after the fold…)


Queen-ALL-Cat

…and a plastic container of “All” laundry detergent which is transformed into a cat in a blue hat. Barclay notes on his blog how he was influenced by Queen Elizabeth’s blue hat in the photo above.

(via: MKTG)

Randy Ludacer
Beach Packaging Design

Comments are closed.