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October 17, 2011
3 More Accordion Packs
In August we looked at some accordion-like packages that featured “bellows” mechanisms that allowed them to expand and contract. More examples have been popping up recently…
1. Nick Seville’s “Shaker Straws” duplicate the effect of a bendable straw. His solution to an assignment about packaging-as-added-value:
“…the brief was to repackage a pound shop item to make it worth double the price. This was achieved by creating a product that stood out on the shelves and made it more interactive for the customer to get a feel for the product.”
Consumers might regard it as a cynical ploy —a package designed to double the price of an item— but it does serve as an important reminder that an elaborate package will surely increase the retail price of a product.
2. Éva Valicsek’s “egg box” uses an accordion-like structure for egg packaging. Here the structure mainly serves to provide stabililty for the eggs, but the flexibility of the bellows structure allows the eggs to be easily inserted or removed from the carton.
Her labeling scheme also includes the barcode as a graphic design element —(similar to a CD package we looked at in 2009).
3. Directions Marketing’s “Tritainer” dog food concept (Grand Prize Winner in “Project 2020: The Consumer Experience”) makes compression a key feature:
“Accordion-type compression reduces container height as product is dispensed, and when empty, the container eventually folds flat for easy recyclability.”
Randy Ludacer
Beach Packaging Design
One Response to “3 More Accordion Packs”
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Whow, up until reading the first part of the article here I had absolutely no idea that such ‘prohibition’ had existed.
It’s quite impressive how much power the dairy industry had ( and probably still have).
I don’t know if there was ever any problem like that in France (where I live).
I haven’t seen a tub of margarine open for quite some time, I do recall it being whiter than butter, but then again our butter is mostly white (no added coloring, at least from the brand I use), be it because of some ‘law’ or the fact that no one cares I couldn’t say.
But I must say that the packaging they had to invent are quite smart anyway.