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September 22, 2011
Mixing Toothpaste Brands
Steve Vigneau’s 2008 experiment in which he combined expired sample tubes of competing toothpaste brands, Colgate & Crest…
Reminiscent of Ciprian Muresan’s video “Choose” (in which his son pours equal parts of Coke & Pepsi into one glass and then drinks it) — Vigneau’s project also combines competing products in an inseparable mixture.
“I stirred it all together, found that a spoon will almost stand up in it, then put some on my toothbrush and brushed my teeth with it.”
Here, however, the colorful bowl of toothpaste trumps any corporate rivalry between Colgate and Crest. It’s more like a lesson in subtractive color theory using admixtures of artificial coloring.
How does it all taste when they’re mixed together? [Colgate Total Advanced Fresh Gel and 10 different varieties of Crest]
“This multi-sample toothpaste concoction didn’t taste bad, but was overwhelmingly mint backed by a few other unidentifiable herbs.”
(A couple more photos, after the fold…)
(See also: Art & Dental Hygiene)
Randy Ludacer
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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What did you buy today?
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The Man Who Moved Manhattan
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