Box Vox

packaging as content

August 9, 2011

Uncapped Landfill Bottle #6

DuraglossBottles

Two matching bottles: one chipped—one melted. More de-branded glass bottles from Dead Horse Bay, but in this case we have a patent number (110034) embossed on the bottom…

BottlePatent

A bottle designed by Edwin T. Reynolds. No mention of what the bottle was meant to contain, but the patent was assigned to “Lorr Laboratories” of Patterson, NJ.

A search for any additional patents assigned to “Lorr Laboratories” turns up this odd “container cap”—also designed by Edwin T. Reynolds. Again, no mention of the product…

CapPatent

Could this be the cap the went with these bottles? It was patented around the same time. What did Lorr Laboratories manufacture?

“We manufacture a polish called Dura-Gloss and only produce it to be sold in all stores for 10 cents. Our business is to furnish that, and we also furnish some brands of miscellaneous drugs.”

–from Lorr Laboratories’ testimony before on “H.R. 8367”—a bill to amend the Tariff Act of 1930 by reclassifying brushes or hair pencils for manicuring purposes. April 18, 1940

DuraGlossNailPolish

Nail polish. That art deco bottle cap design was meant to represent a fingernail! Logical to show the nail polish color on the cap, and a good way to demonstrate its effect as a fingernail color. But, for some reason, lethally sharp and claw-like in its execution.

(Dura-Gloss trademark, bottle label, additional advertising images, and competition with Cutex, after the fold…)


DuraglossTrademark
DuraGlossLabel

DuraGlossAdDetails-490

In the early 1950s Dura-Gloss changed their bottle design, but retained the fingernail cap concept:

1950sDuraGlossBottle

Dur-Gloss was not the only company to try this idea, although they may have been the first. Northam Warren’s Cutex also came out with a similar color-identifying fingernail cap.

Cutex
On left: detail from 1943 Cutex ad (via clotho98’s Flickr Photostream); on right: Cutex mmanicur kit (from Granny’s Thimble Etsy shop)

Which is interesting because during the 1940s hearings on “H.R. 8367”—(a bill to amend the Tariff Act of 1930 by reclassifying brushes or hair pencils for manicuring purposes)—Lorr Laboratories, in opposition to the bill testified that “reclassifying brushes or hair pencils for manicuring purposes” would hand Cutex a monopoly and force Dura-Gloss to import their brushes from Japan during WWII. “That source of supply of the brush is very, very doubtful.”

This testimony clearly indicates, although it does not conclusively prove, that the Cutex people, either directly or indirectly, own and control the United States Brush Co. and consequently own and control the sole source of supply in the United States of brushes satisfactory for use in applying manicuring polish.

Perhaps, however, the explanation is not so difficult if one considers that the Northam Warren Corporation, manufacturer of Cutex polish, is more interested in eliminating competition in the business of manicuring polish than it is in protecting the market for hair-pencil brushes. We therefore have the situation that if HR 8367 be enacted, Lorr Laboratories will be compelled to retire from the 10-cent in nail polishes because imported brushes would be prohibitively high and the United States Brush Co. is either unable or unwilling to sell its products to it. This situation would directly benefit Northam Warren Corporation and would give it a monopoly of the 10-cent nail-polish market. Lorr Laboratories employs 230 people and not only will the employees of this company lose their positions but the employees of practically every other company in the industry and in other industries using brushes of this type will be directly affected.

And who designed Cutex’s competing nail polish bottle & cap? Donald Deskey.

DeskeyCutex

(For more about Northam Warren and Donald Deskey, see: Donald Deskey’s Odorono Jar)

Randy Ludacer
Beach Packaging Design

One Response to “Uncapped Landfill Bottle #6”

  1. Ashley says:

    Hello, I recently found a bottle matching your description in the bank of a river. Its outside is worn significantly to the point of “beach glass” but the bottom still reads patent number 110034. I was unable to find much information about this bottle until I stumbled upon your site. Thanks for the research and images!