Box Vox

packaging as content

August 3, 2011

The Incomplete Package Revisted

Part-Whole

This is a follow-up to an earlier article about packaging designed with photos, graphics or typography wrapping around the corners. Here’s another batch of cartons with that kind of wrap-around imagery.

Look at one of these boxes from one side and you see only part of the picture. Viewed from a corner angle, the picture is complete and cubistically 3-dimensional.

Boxes designed using this technique also open up interesting display possibilities, since they can be stacked in ways that will complete the incomplete side pictures.

Randy Ludacer
Beach Packaging Design

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