Box Vox

packaging as content

August 26, 2011

“God Save The Tea”
Jamie Reid and Specificity in Punk Package Design

SexPistolsPackaging

Make International’s “Punk Range” china (designed by Keith Brymer Jones) comes in a carton that references two different Sex Pistols record sleeves, originally designd by Jamie Reid.

Reid’s ransom-note collage technique came to typify “punk” style in the 1970s, but it’s surprising how many packaged products there are today that reference these two specific designs: 1. the “God Save the Queen” single sleeve (& poster) and 2. the LP cover for “Never Mind the Bollocks, Here’s the Sex Pistols.”

JamieReid

As an American, I had the orange version of Never Mind the Bollocks, and I loved the intensity of the fluorescent orange, but I recognize that the earlier British release has more in the way of provenance. (See also: Talking Heads 77 fluorescent orange packaging)

(More, after the fold…)


Make International’s Punk Range also includes a pitcher which, I guess must be larger than the cup, although I don’t know that it really qualifies as a jug…

Jugs

All of the china in this product line feature rock and roll puns like the ones above. (In my opinion, “God Save the Tea” is far and away the cutest.)

SexPistolsFragrance One odd bit of Sex Pistols licensing, was last year’s Etat Libre d’orange Sex Pistols fragrance, carried by Sephora. Nice plaid bottle cap, but the trademark queen (blindfolded and gagged by ransom note typography) is clearly Reid’s.

Section 8 is another company that buys into The Sex Pistols license catalog. A manufacturer of band-branded ear buds, they have several Sex Pistols products. Below are two of their packaging options, each based on one of those same two record cover designs by Reid.

TheSection8

It might be the case, with licensed “Sex Pistols” products, that manufacturers are given a style guide with very limited options. (Usually licencors required licensees to follow “style guides” so the brand remains consistant across different manufacturers’ product lines.)

But the ultimate in licensed homage to the LP package design of Jamie Reid comes from McFarlane Toys in the form of a collectable 3D album cover made of painted resin.

3D-Bollocks

An album cover so iconic, they turned the package into a product, in its own right — packaged in a box with die cut window.

3DAlbumPack

(See also: Sleevage)

Randy Ludacer
Beach Packaging Design