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July 26, 2011
Plain Cigarette Packaging
Expanding on Australia’s “plain cigarette packaging” initiative (under which all cigarette packaging would be made generic), Jennifer Noon & Sarah Shaw have envision anti-ergonomic, trapezoidal packs:
“Our primary aim was to change the structure of the pack making it less ergonomic. The pack was developed to be difficult to use and carry, it is hard to fit into pockets due to its triangular shape and the angled inner means the cigarettes are hard to get out. The lid is designed so that it closes efficiently but after a few uses it becomes weak, meaning the cigarettes can fall out if being stored in a ladies handbag.
We decided to use an off putting colour on the outer of the pack choosing a yellow green which was identified to have negative connotations. We then added a mould texture to really emphasise the disgusting feel of the pack and reduce the glamour appeal for young people.”
The idea of deliberately engineering a “weak” lid is interesting… like planned obsolescence, but for a good cause.
Note: the alternating right-side-up / up-side-down close-packing arrangement…
…and a rare example of “open mouth” packs that feature human mouths, rather than cute animal mouths.
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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