Box Vox

packaging as content

July 7, 2011

Donald Deskey’s Odorono Jar

Deskey

Celebrated industrial designer, Donald Deskey is well-known for package design of iconic brands below. Perhaps less well-known, is his structural design of the “Odo-Ro-No” Cream Deodorant jar for Northam Warren Corporation.

Deskey2aDeskey packaging from the exhibit, “Creative Conscious: The Unconstrained Mind of Donald Deskey” (Photo via: Gilmore Branding)

OdoronoAds

Based on advertising images, Deskey’s art deco jar was in use during the 1940s. Haven’t been able to find any photos online of an actual surviving jar of this type.

The embossed lid was apparently discontinued sometime in the 1950s in favor of a plain flat version. (as with the pink one above)

Don’t know whether Deskey had anything to do with Odorono’s graphic design.

(Odorono’s trademark papers, after the fold…)


OdoronoTrademark

I’m guessing that Deskey did not design Odorono’s art nouveau style logo, since it was trademarked in 1905 and, having been born in 1894, he would only have been 11 at that time.

Randy Ludacer
Beach Packaging Design

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