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July 18, 2011
Beverage Bubble Branding
Top left: Curious D’s Saint Tropez label (via); top, center: Andreu Zaragoza’ s “Coma” label (via); top, right: Nordic Water’s Foss Water; 2nd row, left: Hunt Adkin’s NutriSoda redesign (via); on right: an earlier version of Dry Soda’s labling; 3rd row: Hansen’s Natural Sparkling Water (via); bottom row: ELO Design’s “Vines Wine” (via)
For carbonated or “sparkling” beverages, it’s often the bubbles that are featured on the label. Usually these bubbles are represented by solid or outlined circles. Two exceptions:
1. Hanson’s sparkling water uses astroids rather than circles. This shape is more often associated with bling-type sparkles, but, here, seems to represent sparkling bubbles at the moment of popping. And by “popping” I mean: emerging from beverage and releasing its gas.
2. The Saint Tropez bottle in the upper left uses foil blocked square bubbles to create a dissipating typography.
Randy Ludacer
Beach Packaging Design
No Responses to “Beverage Bubble Branding”
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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Love the Bud label, seems people would actually use it. Special K, doubtful. TYOTOYS packages its toy trucks in packaging that is meant to be vandalized: http://tyotoys.com/graffiti-trucks/artist/tyo-x-skuf-ykk-box-truck
The artist series comes pre-tagged by the artist, blank/diys are shipped with just the outline of the truck inside.
Need more landfill bottle posts!