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July 15, 2011
Atom Bomb Bottles: 2 Kinds
On left: vintage “Atom Bomb” perfume by Jergens (via: iOffer “wanted” ad); on right melted bottles on exhibit at the Hiroshima Peace Museum (photo from: alq666’s Flickr Photostream)
Yesterday’s post about bomb-shaped bottles leads us inexorably to “atom bomb bottles.”
1. “Atom Bomb” perfume, trademarked by Jergens in 1948, came in a rocket-shaped bottle. (Its bottle cap looks a bit like a Devo hat)
2. Bottles that have been melted by atom bombs, on permanent display at the Hiroshima Peace Museum.
On left: melted bottle on exhibit at the Hiroshima Peace Museum (photo from: Fidel Ramos’s Flickr Photostream); on right: “Atom Bomb” perfume bottle (for sale on eBay for $24.99)
(Jergens “Atom Bomb” trademark and more melted bottles, after the fold…)
Fused ink bottles on exhibit at the Hiroshima Peace Museum (photo on left from toshikishiroki’s Flickr Photostream; photo on right from Elin Johansson’s Flickr Photostream)
See also: Fallout Shelter Packaging
Randy Ludacer
Beach Packaging Design
One Response to “Atom Bomb Bottles: 2 Kinds”
Kudos
Consumerism
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Rob Walker’s Design Observer blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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Interesting Found Objects
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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It’s really quite interesting how America tried to adjust to the development of nuclear weapons, and to their state having been the first to use them to kill people.
Until the Soviet Union had nuclear weapons, there was a propensity amongst many Americans to represent not only nuclear bombs but WsMD more generally as somehow a boon. (Witness the Decimator in King of the Rocket Men.) In that context, an “Atomic Bomb” was imaginable as a viable brand of perfume.