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June 13, 2011
Uncapped Landfill Jar #4
Musterole: Before & After. Not the usual “before & after” package redesign photos. The photo on left (by Rick Schies) and my photo (on the right) shows what the small white jar looked like “before”—migrating from its uncapped landfill to Dead Horse Bay Beach—and “after.”
Early advertising below shows that this jar originally came in a box.
Another Musterole ad from 1913 touted the clean whiteness of the jar:
“You get this clean, white ointment out of a clean, white jar. You simply rub it on—and the pain is gone!”
Smearing Mustard on the Skin, by Roger M. Grace
2005, Metroplitan News Company
(One more early Musterole ad, after the fold…)
Randy Ludacer
Beach Packaging Design
Kudos
Consumerism
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Rob Walker’s Design Observer blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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Interesting Found Objects
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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