Box Vox

packaging as content

June 14, 2011

Uncapped Landfill Bottle #1

LePageMucilage

OK, it looks like curated Dead Horse Bay bottle week is actually going to be two weeks. And you may say that I’m beating a dead horse, but I’m only just now getting to the bottles…

LePage’s “Grip Spreader” Mucilage. (The “before” photo on left is from Christian Montone’s Flickr Photostream; the “after” photo on right is my own blurry work.)

It was thoughts of the polluting 19th Century horse rendering factories along the shore (giving Dead Horse Bay its name) that made me pick up this glue bottle from the beach. Not that LePage mucilage was that kind of glue. Although it might have been a fish glue.

The rubber applicator tip says “PAT’D” and, although there are lots of musilage applicator cap patents from the 1800s and early 1900s, I couldn’t find a specific one assigned to LePage and its “Grip Spreader” cap.

Display-PopMechTip

Photo on left from Vanessa Le Page’s archives; illustration on right from Popular Mechanics, Nov. 1960

LePageCake The rubber applicator cap seems to have been both its chief selling point and biggest drawback.

Note: Vanessa LePage (Canadian cake artist) also made this LePage 125 Years Anniversary cake. (on right) We’ve covered package-related cakes in the past, and so we liked seeing this cake with all the various glue containers from their product line.

Randy Ludacer
Beach Packaging Design