June 22, 2011
More orthographically-projected “shoe boxes” reminiscent of the ones we showed last December, but these boxes (designed by groovisions in 2006 for Oji Nepia) are meant to be both shoe box and tissue box. The idea being that once the shoes are removed the box may be saved to dispense tissues.
Nice business on the “soles” of these boxes where there appears to be evidence of something having been stepped in. Which is odd to see on the proxy box for your brand new shoes, but does create a clear spot on the treads for some legible product information.
(Via: Packaging of the World)
On second thought, this project doesn’t quite add up. Groovisions is quoted describing the project this way:
“Let's make it! Project” lets Groovisions explore an idea of making “sneaker tissue boxes” which can be used to package sneaker shoes and can act as a tissue box at the same time. It is made from 100% recyclable materials too!
And yet if the client (Oji Nepia) is a maker of tissue paper and not sneakers, then this box was never really intended for use as a shoe box.
Beach Packaging Design