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June 24, 2011
Martha Stewart & Lifebuoy Soap
Ever since we found a video of the Martha Stewart Tareyton Cigarettes commercial, we’ve been on the lookout for her 1956 Lifebuoy Soap commercial. Yesterday, it suddenly appeared on the Advertising Age web site. Unfortunately for us, that video was not the embeddable type, so last night I made this crude silent-movie version below…
Then this morning I found this embeddable version (via Professor Barnhardt’s Journal). It has a slightly reduced aspect ratio, but at least it’s a “talkie”…
Stewart mentioned her role in this commerical on Larry King Live in 2003…
STEWART: I remember making some commercials. I did a Lifebuoy soap commercial.
KING: You did?
STEWART: Well, when I was like 15.
KING: Lifebuoy, Lifebuoy.
STEWART: I played a young married. Can you imagine? As I say, I was 15-years-old.
CNN transcript of “Interview with Martha Stewart, Martha Kostyra”
Larry King Live, December 22, 2003
After seeing it again at an event last week Stewart commented, “I loved seeing that commercial because who smelled? — Did he smell or did I smell? It was done on Shelter Island. … I took off two days from school, I had a chaperone.”
Randy Ludacer
Beach Packaging Design
Kudos
Consumerism
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Rob Walker’s Design Observer blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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Interesting Found Objects
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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