Box Vox

packaging as content

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May 24, 2011

Cat Head Packaging

CatHeadPacks1-490

Yesterday, Paul Heidenreich from Australian firm, The Grain Creative Consultants, emailed me their design refresh for Whiskas cat food, on right. Whiskas is a brand that I wasn’t familiar with, but the iconic cat-head shape of their logo reminded me of another cat food carton that I’ve been saving a picture of: Elmwood’s “Purely” cat food box for Pets at Home, with the cat-head shaped die cut window.

Which led me to notice other cat head shaped cat food packs…

WhiskasHeadLids

These Whiskas pet treat containers were (I think) designed by Nick Brown.

MeowMix-vs-Friskies

Meow Mix and Purina Friskies, each employ cat head shapes in their cat treat containers. (Note the cat-head “M” in the pictorial Meow Mix logo. Anyone know who designed this feline logotype?)

CatHeadPhotosCanned

Eric Hart’s canned cat food project, “Snookums” also features cat heads, although in his case they are sans-ears.

(A couple more things, after the fold…)

VintageFriskiesLogo

FriskiesCatFoodCostume I never really looked that closely at the vintage Friskies logo, but what a great illustration. Love the stippling at the edges of the cat’s fur—not loving the awkwardly placed graphic burst. (From: Jason Liebig’s Flickr Photostream.)

On the right, giving new meaning to the term, stand up pouch: a cat food packaging costume that I found among the photos in Character Costumes’ Flickr Photostream. (Some consumer confusion on the part of “Character Costumes” as this costume is identified on their site as “Whiskas” when it is clearly Friskies.)

To be fair, we should end where we started: with Grain Creative’s refreshed Whiskas dry cat food product line in spectral array:

Group Perspective

Randy Ludacer
Beach Packaging Design

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