Box Vox

packaging as content

May 25, 2011

Bottle in a Pitcher

BottlePitcher

Further historic evidence that packaging at the table was once considered bad manners:

“…a fluid container or pitcher within which may be placed and securely held a milk or cream bottle of standard shape and size, so as to permit… the fluid poured therefrom, without such bottle being exposed to view.

It will be understood that such milk bottles are crude and would not present an attractive appearance upon the table, whereas such a bottle… might readily be placed within the container I provide with ease and convenience and with an approach to a more agreeable appearance.”

Aurthur J. Herschmann
Fluid-Container
Patented in 1920

(See also: Branding in your home)

Randy Ludacer
Beach Packaging Design

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