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March 23, 2011
X-Ray Vision and Cereal Boxes
Vita Crunch cereal boxes by Mark Oliver, Inc: brilliant use of product photography on packaging to clearly signify contents. (Can’t think of a more logical product differentiation scheme.)
Even the type treatment, with its strokes & drop shadows, though fairly common in the context of cereal box typography, here serves to heighten the illusion that each box is transparent. Giving consumers a trompe’l'oeil moment of X-ray vision. (See also: Packaging & What Lies Beneath)
Doesn’t seem as if these boxes were ever produced. Sadly.
(Via: PopSop)
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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