March 7, 2011
In contrast to last week’s unspeakably messy Propo packaging, Paul McCarthy’s recent book/package shows his tidy side…
Paul McCarthy's Low Life Slow Life: Tidebox Tidebook is a 640-page tome that accompanies a two-part exhibition presented at the CCA Wattis Institute for Contemporary Arts in San Francisco in 2008 and 2009. The exhibition was curated by the Los Angeles-based artist Paul McCarthy and organized by Wattis director Jens Hoffmann. Packaged as an instantly recognizable re-creation of a vintage Tide detergent box circa 1973, the book not only documents the show but is an artwork in its own right.
Also available in paperback.
Beach Packaging Design