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March 31, 2011
Richelieu Fruit & Vegetable Cans
A collection of Richelieu cans from 1933. (via: iCollector)
Richelieu fruit & vegetable cans (25), sealed metal cans w/colorful paper labels, made for a supermarket exhibit at the 1933 Chicago World’s Fair, de-acquisitioned by the Chicago Museum of Science & Industry…
Sold in 2009 for $900
Note: the metallic gold banding. (See also: Sweet Peas & Fleur-de-lis)
Founded in 1862, Richelieu made a variety of products, besides canned fruits. [see inset] It was one of the brands manufactured by Sprague, Warner & Co., who put out a 66-page history of their company in 1912…
HAVE you ever noticed a Sprague, Warner & Company salesman when it is suggested that another line of food products is as good as the Richelieu? Nine times out of ten his reply will be, “Let’s compare the goods.”
from “Sprague, Warner & Company, Incorporated”
Written for Sprague, Warner & Co., 1912 by Mason Warner
Note: the vintage hyperbolic sales pitch. If Richelieu’s ghost writer were writing this today for a television commercial, he would probably resort to catch-phrase shorthand like, “Bring it on!”
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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