Box Vox

packaging as content

March 18, 2011

Keroggubokkusu Corn Flakes Lip Balm

CerealLipBalm

We’ve covered the licensed lip balm thing once before in 2008. Here, the product line is specifically Kellogg’s cereal-flavored (or cereal-scented?) lip balms. Apparently manufactured in Taiwan by Lotta Luv, the pictures above were found on Nut2Deco.com.

Keroggubokkusu (Lip Cream) Corn Flakes  [LVL-K2]

Kellogg's(ケロッグ)のレトロなシリアルボックスが、ちっちゃなミニチュアサイズのリップクリームになりました♪

Kellogg’s (Kellogg), serial box, retro, ♪ become little miniature lip balm

下のツマミをくるくる回すと、中のリップクリームが上にあがってきます。

Twirl the knob and the lower lip balm you will be nervous on the inside.

通常、コーンフレークは甘みのないシリアルなんですが、海外の人達はシュガー&ミルクをかけてたべるのが一般的ならしく、そのイメージを表現した甘いフレーバーになっています。

Typically, a serial cereal is not just a non-sweet, Sugar & Narashiku foreign people typically eat over the milk, sweet flavor that has become a representation of that image.

(Google translation of product description)

As with the earlier lip balms we’ve looked at, some are package-shaped. Two are shaped like miniature variety pack boxes. The others are shaped like conventional ChapStick tubes. Although there was that one cylindrical Kellogg’s corn flakes package that we looked at this week… so maybe they are all package-shaped. (And each of these miniature packages is packaged, in turn, in a carded blister pack.)

(See also: Packaging Charms)

Randy Ludacer
Beach Packaging Design

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