packaging as content
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March 4, 2011
Georgina Luck’s Spattered Packagings
And on the subject of messy packaging … Lately, I‘ve been seeing Georgina Luck’s illustrations of food packaging appearing on other package-related blogs and I’m happy to join the pack.
I like the explosive Ralph Steadman style spatter she employs—(example of Steadman’s style)—but seeing it applied to pictures of packaging, the effect is different.
Each of her packages appears to have been rendered with a singular splat onto the page. While “linear skeins of paint dripped and thrown” may ultimately lead back to Jackson Pollock and abstract expressionism—in this context, with this subject matter, it looks as if the contents in each container could not be contained. Not that this failure of containers to actually contain is necessarily a bad thing. Here, as with the spatters & drips on packaging mentioned yesterday, the messiness of the package seems to signal succulent contents.
Also cool that she chose to feature the Royal Baking Powder can—the clearest and most direct example of a Droste effect package that I know of.
(Another photo from Georgina Luck’s blog, after the fold…)
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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