packaging as content

March 31, 2011

Richelieu Fruit & Vegetable Cans

A collection of Richelieu cans from 1933. (via: iCollector)

Richelieu fruit & vegetable cans (25), sealed metal cans w/colorful paper labels, made for a supermarket exhibit at the 1933 Chicago World’s Fair, de-acquisitioned by the Chicago Museum of Science & Industry…

Sold in 2009 for $900

Note: the metallic gold banding. (See also: Sweet Peas & Fleur-de-lis)

Founded in 1862, Richelieu made a variety of products, besides canned fruits. [see inset] It was one of the brands manufactured by Sprague, Warner & Co., who put out a 66-page history of their company in 1912…

HAVE you ever noticed a Sprague, Warner & Company salesman when it is suggested that another line of food products is as good as the Richelieu? Nine times out of ten his reply will be, “Let’s compare the goods.”

from “Sprague, Warner & Company, Incorporated”
Written for Sprague, Warner & Co., 1912 by Mason Warner

Note: the vintage hyperbolic sales pitch. If Richelieu’s ghost writer were writing this today for a television commercial, he would probably resort to catch-phrase shorthand like, “Bring it on!”

Randy Ludacer
Beach Packaging Design

March 30, 2011

Grape Nuts: Packaging as Wardrobe

In 1930, Grape-Nuts ran the ad (below, right) comparing their new package to a new dress. Signaling a shift from muscular, anthropomorphic boxes endlessly insisting “There’s a Reason” (for eating Grape-Nuts, that is) to a less dour (less manly?) sales pitch… (via)

Probably the millions of people who enjoy Grape-Nuts would like to know why the package has been changed…

Well, the chief reason is that we wanted to make the package brighter, gayer, more suggestive of the fresh deliciousness of Grape-Nuts…

Maybe your grocer hasn’t received the new packages as yet. It takes time to distribute over the whole country, you know. But whether you buy Grape-Nuts to-day in the old package or the new package—the food itself is the same delicious food… and the new package has the same generous quantity as the old.

Maybe not the first company to ever equate packaging with clothing, but if packages are dresses, then Grape-Nuts now must have a closet full of them…

Top, left: from Mr. Breakfast; top, middle: from Hakes.com; top, right: from Mr. Breakfast; 2nd row, left: detail of an ad from Grickily’s Flickr Photostream; billboard on bottom from Roadside Pictures’ Flickr Photostream

The evolution of Grape-Nuts boxes from the 1950s through the 1960s shows a shift of target demographic from men to women. Culminating in the 1960s television ads which featured adult women being mistaken for their teenage daughters due to the figure-enhancing effect of Grape-Nuts for breakfast. (The Billboard above with the tape measure around a slim-waisted Grape-Nuts box is part of that “Fills you up, not out” campaign.)

Photo on left from: bolio88’s Flickr Photostream; on right from: Gregg Koenig's Flickr Photostream

On left: from bluwmongoose’s Flickr Photostream

Interestingly, the demographic pendulum seems to be swinging back the other way now…

“We need to bring it back to life in a relevant way,” says Kelley Peters, the “insights” director who charts Grape Nuts psychographics for Ralcorp’s $5 million resuscitation attempt. Her target: men 45 years old and up. “Men aspire to it,” she says. “It’s strong and stern, the father figure of cereals.” Her marketing chief, Jennifer Marchant, points out: “It tends to break your teeth sometimes.”

No Grapes, No Nuts, No Market Share: A Venerable Cereal Faces Crunchtime
Barry Newman, Wall Street Journal, June 1, 2009

Although, there’s a reason that, in the 1950s, Grape-Nuts touted a new product improvement on billboards and packages: “New! Easier to chew!”

Randy Ludacer
Beach Packaging Design

March 29, 2011

The Grape Nuts Anthro-Pack

At top, an illustration from a Grape Nuts ad showing the benevolent ministrations of an anthropomorphic Grape Nuts box for a sickly man. (Note: the flasks by the bed. Medicine?) (via)

The newspaper item on left is from the NY Times, February 28, 1904. I’m guessing that, at that time, there were no editorial rules in place requiring “Advertisement” to appear above. The same “story” appeared in a number of periodicals around the same time.

The ad on the right shows Post’s “The Road to Wellville" pamphlet or “keen, little book,” which T.J. Boyle entitled his book after—about Kellogg’s “Battle Creek Sanitarium.” (Note: C.W. Post spent time in Kellogg’s Sanitarium)

This Little Book FREE.

A Keen, Snappy Little Book
To be Found in Packages.

A copy is placed in every third pkg. of

Grape-Nuts

One of the best known surgeons in America voluntarily wrote a 2-page letter favorably analyzing the healthful suggestions in “The Road to Wellville.”

Some profound facts appear that are new to most persons.

Get a pkg. and study the little book. It wins its own way, and adds to your stock of knowledge.

“There's a Reason”

More Grape=Nuts anthro-pack ads (via)

(One more Grape Nuts anthro-pack, after the fold…)

(more…)

March 28, 2011

Cereal Box Books

Top left photo: from My Handbound Books Etsy Shop; other photos: from Eco Books by Terry Taylor (via: Cutout and Keep)

Cereal box books by Rhonda Miller:

“These are quite small. The notebooks are just 4½" x 2¾"… I deconstructed the All Bran Cereal Bar box, and refolded it to make it fit the two notebooks. We seem to have a lot of Kellogg’s products in our pantry.”

Rhonda Miller
My Handbound Books, July 24, 2008

(Two more recycled-packaging books from MyHandboundBooks’ Flickr Photostream, after the fold…)

(more…)

March 25, 2011

Climax Catsup

Photo from eBay: “Climax Catsup” bottle from the Loudon Packing Company. (for some reason, this bottle is available from the same seller for either $12.34 or $35.00)

With the enactment of the Pure Food & Drug act in 1906, Catsup manufacturers were drawing fire for labels that claimed their Catsups were made from “Pure Ripen Tomatos” but in most cases were actually made “from a filthy, decomposed and putrid vegetable substance and from tomato pulp screened from peelings and cores.” (The Law of Pure Food and Drug by William Wheeler Thornton)

Charles F. Loudon’s factory in Terre Haute, Indiana (where Climax Catsup was bottled) played a pivotal role in changing all that.

The first two products bottled at Loudon’s Terre Haute facility were “Climax Catsup” and “Loudon’s Catsup.” … To prevent contamination, cookers were glass-lined and the pipes were porcelain-lined.

… With little government control over labeling or content, catsup, or “ketchup” as it was called by many manufacturers, consisted of just about anything.

…As early as 1882, national periodicals warned consumers to avoid using commercial ketchup.

…No one in the catsup industry was more active in promoting fine tomato products than Loudon. In 1902, he submitted a carefully documented paper… addressing the need for preservatives in the manufacture of catsup.

Loudon reported he had tried to make preservative-free catsup but received complaints from grocers regarding fermentation soon after opening. As a result, he urged the association to adopt guidelines for the use of harmless preservatives.

… [he advocated] the use of benzoates as preservatives. He was supported by other major ketchup manufacturers, including H.J. Heinz Co., Richard J. Evans and Glenn Mason.

Harvey Wiley, chief of chemistry division at the U.S. Department of Agriculture, disagreed. … Dr. Wiley believed benzoates were dangerous…

Wiley enlisted two scholars to discover how to produce a preservative-free catsup: Dr. Arval Bitting… and an associate Katherine Golden.

…In 1907, the Bittings asked if they could use the Loudon Packing’s Terre Haute plant — reputed to be the most modern in the U.S. — to conduct their experiments. The Bittings were extremely impressed with “the Loudon method.”

(Excerpt continues, after the fold…)

(more…)

March 24, 2011

Cake & Kleenex Boxes

Top left photo: from TheCraftyBuffet; top right from: TheGirlyGirlCooks

We’ve seen these prism-shaped Kleenex boxes before. Once as sliced fruit (“Perfect Slice of Summer”); once as felted tissue box covers for Christmas.

Recently they used the wedge-shaped boxes to represent 3 slices of cake and one slice of cherry pie (“Divine Desserts”). Here, as with the fruit slice boxes, the Illustrations were done by Hiroko Sanders whose “attention to detail in cake texture and decoration,” we are told, “came from hours of research in bakeries and her own kitchen.”

These boxes may be the perfect shape to represent a slice of cake, but as tissue packaging, the connection seems more than a little tenuous. (In contrast, say, to Martha Stewart’s cake-shaped cake-mix boxes.)

And yet… there may be something at work here that we don’t fully understand.

Remember last year when we looked at package-shaped cakes? Well, tissue boxes are among those consumer packaged goods that also exist in cake-form. There are, in fact, many people who celebrate Birthdays and other holidays with cakes shaped like Kleenex boxes.

Some prefer their Kleenex cakes with branding intact. (As the two cakes on the right will attest… upper cake, from CakeCentral.com; lower cake, from CelebratewithaCake.com)

Others want their cake to be of the debranded, domestically-enhanced type. For those people, there are tissue box cakes, frosted not with logos, but with edible tissue box cozies. (See: Kleenex Christmas Packs)

from CakeCentral.com

Which now brings us to Twinkie Chan who crochets tissue box cozies (example on left) that resemble pieces of cake.

What sort of cake would she prefer? Her birthday cake (made by Debbie Does Cakes) is what you see on the right. As she explains it in her 2009 blog entry…

“It’s a cake modeled after my Layer Cake Tissue Cozy….so it’s a real cake that’s supposed to look like a fake cake.”

Put another way: it’s a cake disguised to look like a tissue box wearing a crocheted cake disguise.

Randy Ludacer
Beach Packaging Design

March 23, 2011

X-Ray Vision and Cereal Boxes

Vita Crunch cereal boxes by Mark Oliver, Inc: brilliant use of product photography on packaging to clearly signify contents. (Can’t think of a more logical product differentiation scheme.)

Even the type treatment, with its strokes & drop shadows, though fairly common in the context of cereal box typography, here serves to heighten the illusion that each box is transparent. Giving consumers a trompe’l'oeil moment of X-ray vision. (See also: Packaging & What Lies Beneath)

Doesn’t seem as if these boxes were ever produced. Sadly.

(Via: PopSop)

Randy Ludacer
Beach Packaging Design

March 22, 2011

Package Design Conveyor Belt

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Now open for business: our new web site features this interactive, conveyor belt style shelf showing Beach Packaging Design’s portfoilio. (Mouse over at either end to see more)

On the actual web site the small packages serve as the menu for selecting larger images. (Here they just convey themselves back & forth for your amusement.)

If you‘re in the market for some package design, please stop by.

Feel free to browse, but be careful. (You break it—you buy it!)

March 22, 2011

Vincent Pacheco’s Cigarette Pack Paintings

Portraits of cigarette packs by artist & graphic-designer, Vincent Pacheco.
(via: MKTG)

(A few more package-related paintings by Pacheco, after the fold…)

(more…)

March 21, 2011

Bosco Milk Amplifier

Left: photo of Clown-Cap jar from Collectologist’s Flickr Photostream; Center photo of Bear-cap jar from Blog d’Elisson; I forget where I found the Bosco Rabbit bottle, but it seems like there may have been some intellectual property theft between this rabbit and the NesQuik Bunny

I like Bosco’s oddly audio tagline: “the Milk Amplifier.” Like it had something to do with electric guitars or something. As it happens, Bosco was among the products that were manufactured here, back when there was still some manufacturing on Staten Island.

“My father worked in that plant in all its permutations — Bosco / Wallerstein’s / Baxter — for over 25 years until it closed. We had cases of Bosco in our garage! The factory was/is located off Walker Place not far from the expressway leading up to the Bayonne Bridge.”

(I now forget which “memory-lane” online forum this quote came from)

The clown and the bear derive from the circus motif used in some of their advertising.

(Some Bosco TV commercials with giant jars, etc., after the fold…)

(more…)

March 18, 2011

Keroggubokkusu Corn Flakes Lip Balm

We’ve covered the licensed lip balm thing once before in 2008. Here, the product line is specifically Kellogg’s cereal-flavored (or cereal-scented?) lip balms. Apparently manufactured in Taiwan by Lotta Luv, the pictures above were found on Nut2Deco.com.

Keroggubokkusu (Lip Cream) Corn Flakes [LVL-K2]

Kellogg's（ケロッグ）のレトロなシリアルボックスが、ちっちゃなミニチュアサイズのリップクリームになりました♪

Kellogg’s (Kellogg), serial box, retro, ♪ become little miniature lip balm

下のツマミをくるくる回すと、中のリップクリームが上にあがってきます。

Twirl the knob and the lower lip balm you will be nervous on the inside.

通常、コーンフレークは甘みのないシリアルなんですが、海外の人達はシュガー＆ミルクをかけてたべるのが一般的ならしく、そのイメージを表現した甘いフレーバーになっています。

Typically, a serial cereal is not just a non-sweet, Sugar & Narashiku foreign people typically eat over the milk, sweet flavor that has become a representation of that image.

(Google translation of product description)

As with the earlier lip balms we’ve looked at, some are package-shaped. Two are shaped like miniature variety pack boxes. The others are shaped like conventional ChapStick tubes. Although there was that one cylindrical Kellogg’s corn flakes package that we looked at this week… so maybe they are all package-shaped. (And each of these miniature packages is packaged, in turn, in a carded blister pack.)

(See also: Packaging Charms)

Randy Ludacer
Beach Packaging Design

March 17, 2011

Auction House Packaging

A long time ago I worked in the advertising department of Christie’s auction house, where it fell to us to design their magazine ads and catalog covers, etc. There was also a photo department where they took photographs of the consigned artworks.

As we near the end of our double week of Kellogg’s Corn Flakes—(scraping the bottom of the bowl?)—we are again resorting to Pop Art. These two photographs, each showing an arrangement of Warhol’s shipping cartons (including the Kellogg’s Corn Flakes type) are from the two major competing auction houses: Christie’s above and Sotheby’s, on right.

Neither of these packaging arrangements are the type you would see at the supermarket. In a retail setting (of course) the stacked display would be retail packages, rather than shipping cartons and they would most likely be all the same brand. Maybe you would see this sort of thing in some unusually haphazard grocery store stockroom? I don’t know. I never worked in a grocery.

What the two photos do show is the variability of permissible arrangements that these sculptures may be placed in. These two competitors are each offering nearly identical collections—although the Sotheby’s collection does contain an added Del Monte carton—but their “product photos” are very different.

Christie’s, here went in for the sort of “casually flung” arrangement suggesting a communing between the different brands. like a arrangement of furniture to help facilitate conversation.

Sotheby’s arrangement is the more daring, I think. Their boxes are displayed at alternating angles in a single stack—a pop art version of Brâncuşi’s endless column.

Randy Ludacer
Beach Packaging Design

March 16, 2011

UPC as Package Proxy

While I’m not that into all of Bernard Solco’s creative output (His “pop” portraits of celebrities seem to skew Republican.) I do like these UPC prints from his “Symbology” series.

Does the barcode on the wall, serve as a proxy for a decoratively-problematic corn flakes package? Pop Art for people with Minimalist sensibilities?

Although Solco does go to considerable effort to put his work in a Pop Art context:

All editions are printed by the artist and Alexander Heinrici in his studio in NYC. Heinrici is a “Master Printer” whose expertise was also utilized by Andy Warhol for the Campbell’s soup can series…

Top left: Welch’s Grape Jelly Print; on right: Campbell’s Chicken Noodle Soup Print; lower left: Fedex Code Print; on right: Kodak Film Print

It’s easy to imagine how Solco’s blending of abstraction and brand-specificity might appeal to corporate art collections…

“Bernard Solco has painted more than 60 UPC Barcode Paintings for private and corporate collectors such as Kodak, America Online, and Tim Smucker.”

…but the general public has also embraced this sort of thing—barcodes, and other opaque symbols, as fashion and decor. (See: Consumed Column, Style Decoder)

Why is this? These codes may contain all sorts of data, but the information is not readily accessible to the naked eye. Yes, barcodes & QR codes can be scanned and decoded with the right smart phone app, but that doesn’t explain their popularity as decorative patterns.

I think it’s precisely because we can’t just read their information that they are popular. Unlike a television commercial whose commercial message you involuntarily absorb, encoded information you don’t have to receive unless (for some reason) you want to.

Until decoded, these are just abstract patterns and you get to remain blissfully ignorant of any content they might contain. (Unless its meaning is explicitly spelled out, as it is in Solco’s Kellogg’s Corn Flakes UPC)

Randy Ludacer
Beach Packaging Design

March 15, 2011

Yair Mauricio Cardenas’s Corn Flakes Tube

Following the thread from yesterday’s Kellogg’s snack-pack-camera in a mailing tube, today we bring you the tubular Kellogg’s Corn Flakes pack envisioned by Mexican graphic designer, Yair Mauricio Cardenas.

Proyecto personal, rediseño de empaque de corn flakes.

Personal project, redesign corn flakes packaging.

(via: Behance)

Randy Ludacer
Beach Packaging Design

March 14, 2011

Kellogg’s Corn Flakes Cameras

…And while we’re on the subject of corn flakes & photography, here are two types of Kellogg’s Corn Flakes camera:

1. top left: a Kellogg’s Corn Flakes Mini 110 Camera

This advertising camera is an actual working #110 — miniature Camera / Key Chain, left over from a 1989-90 promotion. It has the Kellogg’s rooster around the lens and is attached to a small key chain! It comes in a colorful small box ornamented with the distinctive Kellogg’s Corn Flakes Rooster. You could get one in 1990 for $4.95 and 2 box tops from a Kellogg’s product. It has the instruction sheet and it all comes packed in it's original shipping tube.

(for sale on Esnarf for $6.35)

Note: although this camera comes packaged in a small, snack-pak style box, the package, itself, is then packaged in a tube.

2. top right: A homemade Kellogg’s Corn Flakes pinhole camera from Joshua Hathaway’s Flickr Photostream. (Some photos he took with it may be seen: here.)

There is also evidence of other people making pinhole cameras from Kellogg’s Corn Flakes boxes…

I built my own [pinhole camera] here to make sure I know what I am talking about — I used a box of Kellogg’s corn flakes which I cut to about half size (the longer the hole to screen distance, the bigger the image and it can actually get too big pretty quickly). Then I cut a hole (about 2 by 3 inches) in the bottom and I taped aluminum foil over it and made my pin hole in that — you want as thin material as you can get, foil is better than the original cardboard. I used the plastic bag from the corn flakes for screen (turns out that Kellogg’s is actually in pinhole camera business, except they don’t know about it) …

Jan Tichy on Photo.net forum (I’m guessing this is Jan Tichy, the artist.)

(See also: Packaging Cameras)

Randy Ludacer
Beach Packaging Design

March 11, 2011

Bobby Grossman’s Corn Flakes, Die Originalen

“I photographed a number of friends eating Kellogg’s Corn Flakes. The idea originated at RISD when I took a Mick Rock photo of Lou Reed and put it on a box of German Kellogg’s Corn Flakes… You can find a photo of Andy holding the box in Victor Bockris’ Lou Reed biography.” [above left]

–Bobby Grossman

The photo on right is Grossman’s original photograph. (thank you, Bobby!) A color photo of the box was also published in an illustration annual sometime in the 1970s and a black & white photo of the box was featured in the NY Rocker. (shown below)

Yesterday’s post was about the famous (but not infamous) people who are allowed to appear on Kellogg’s Corn Flakes boxes. But it was this subversive take on their package, by photographer, Bobby Grossman, that first set me thinking about cereal boxes as a new, heavily censored type of media.

Ostensibly all-American—(Kellogg’s featured an American flag on one recent version of their corn flakes box)—but they’re really a multi-national, hence: a German box from the 1970s. Onto this already somewhat foreign backdrop, Grossman superimposed as unlikely a mainstream cereal box hero as can be imagined: Lou reed in black leather & black nail polish.

On left: Bobby Grossman’s Corn Flakes box (with appropriated Mick Rock photo) as it appear in the NY Rocker (via: SFview’s Flickr Photostream); on right: photo by Grossman of Warhol eating corn flakes

As a photographer, Grossman then proceeded with a series of unauthorized endorsement shots. Celebrities, but not the sort of celebrities that Kellogg’s generally celebrated. Andy Warhol (of course) but aside from him, mostly musicians…

Photos by Bobby Grossman of David Byrne, Deborah Harry, and David Johansen eating corn flakes

Do musicians in particular have some special affinity for Kellogg’s Corn Flakes? I’ve read that John Lennon wrote a song based on a particular Kellogg’s television commercial jingle…

“Good Morning Good Morning” is a song composed by (credited to Lennon/McCartney) and performed by The Beatles on the 1967 Sgt. Pepper’s Lonely Hearts Club Band album. Inspiration for the song came to Lennon from a television commercial for Kellogg’s Corn Flakes. The jingle went: “Good morning, good morning, The best to you each morning, Sunshine Breakfast, Kellogg’s Corn Flakes, Crisp and full of fun”.

from Wikipedia’s entry on Good Morning Good Morning

And there’s also the Robert Hilburn book entitled “Corn Flakes with John Lennon.”

But the irony of Lennon using corn flakes advertising as a critique of the middle class, pales in comparison to the irony of Lou Reed on a Kellogg’s Corn Flakes box.

Certainly if Kellogg’s would pull Michael Phelps boxes from their shelves due to pot smoking, they’re not likely to feature the author of a song entitled “Heroin” on their cereal. But the irony runs deeper still…

According to Grossman, his idea for putting Reed’s picture on the box “originated in 1974 while listening to Sally Can’t Dance.”

So considering that Lou Reed’s “Sally Can’t Dance” album includes, “Kill Your Sons” a song about Reed’s electroshock therapy as a teenager in the 1960s…

Reed received electroconvulsive therapy in his teen years to “cure” homosexual behavior; he wrote about the experience in his 1974 song, “Kill Your Sons”. In an interview, Reed said of the experience:

They put the thing down your throat so you don’t swallow your tongue, and they put electrodes on your head. That’s what was recommended in Rockland County to discourage homosexual feelings. The effect is that you lose your memory and become a vegetable. You can’t read a book because you get to page 17 and have to go right back to page one again.

from Wikipedia’s entry on Lou Reed

And considering the history of Kellogg’s founder, John Harvey Kellogg…

One of the leading advocates of circumcision was John Harvey Kellogg, who is well known for his pseudoscientific views on human sexuality. He advocated the consumption of Kellogg’s corn flakes to prevent masturbation, and he believed that circumcision would be an effective way to eliminate masturbation in males.

from Wikipedia’s entry on Male Circumcision

But Kellogg’s antisexual advice did not end with corn flakes & circumcision. Electrical shocks also came highly recommended as a cure for unwanted sexual impulses.

Electricity.—Probably no single agent will accomplish more than this remedy when skillfully applied. It needs to be carefully used, and cannot be trusted in the hands of those not acquainted with the physical properties of the remedy and scientific methods of applying it.

John Harvey Kellogg
Plain Facts for Old and Young, 1881

(For more about John Harvey Kellogg, see: Porn Flakes)

Also chilling: Kellogg was among the early proponents of the American Eugenics movement and helped the found “Race Betterment Foundation” in Battle Creek, Michigan.

Eugenics was practiced in the United States many years before eugenics programs in Nazi Germany (and in fact, U.S. programs provided much of the inspiration for the latter).

from Wikipedia’s entry on Eugenics in the United States

So for all these reasons, I say, Grossman’s Kellogg’s Corn Flakes, die originalen box with the Mick Rock photo of Lou Reed (a Jewish boy from Long Island), strikes me as ultra-ironic.

(Another Die Originalen irony, after the fold…)

(more…)

March 10, 2011

Celebrity & the Kellogg’s Corn Flakes Box

Top row, left to right: Dee Todd (model, athlete, coach), Minnie Pearl (country comedienne known for wearing a price tag on her hat), Vanessa Williams (briefly reigned as Miss America in 1984); bottom row: Nolan Ryan (baseball player), Michael Phelps & Michael Phelps again (Olympic swimmer recently embroiled in “bong” controversy)

It may have started out with cute Norman Rockwell illustrations of anonymous kids, but eventually the front of the Kellogg’s Corn Flakes box became a place to see celebrities. Many of these celebrities are athletes, but, unlike the Wheaties box, it is not necessarily a requirement.

There was a time when someone seeking fame might have aspired to appear in some media other than packaging—say, in print or on television. Today, an equally prevalent “dream” is to appear on a cereal box.

To qualify for this sort of breakfast-exposure endorsement deal, you must first generate some seriously positive buzz. Any hint negative publicity (e.g.: sex and drugs) will most likey result in your celebrity packages being unceremoniously pulled from their shelves. (As happened to Vanessa Williams in 1984 and more recently to Michael Phelps)

If you can avoid those pitfalls, the cereal box experience is reportedly worthwhile…

“This is the box that’s designed for heroes and champions, so to have your face on a Kellogg’s Corn Flakes box is unbelievable.”

Monroe College athlete, Cecil Wright quoted in The Daily News
Picture On Cereal Box Bowls Over Bronx Kids
The Daily News, September 25, 2005

“…having my picture on the Kellogg’s Corn Flakes box is a thrill I will never forget,” said Yelas. “Being able to represent fishing to all of America, every morning is the ultimate compliment for an angler and I thank Kellogg for giving me this opportunity. I just hope my family is able to handle seeing my smiling face every morning at the breakfast table!”

Jay Yelas, professional bass fisherman quoted in FLW Outdoors
Kellogg Features Angler of the Year on Cereal Boxes

“I did a couple of print ads for Kelloggs. They called me one day and asked if I’d be interested in doing a cereal box. I didn’t know how huge it was until after I did it. I’ve had a lot of fun with it. No matter what you do, it’s always interesting to say you know someone who’s been on a cereal box.”

Dee Todd, model, track star, coach, 1st black woman to appear on a Kellogg’s Corn Flakes box

And if you have any doubts that having one’s face on a cereal box has risen to the level of a true cultural aspiration, maybe this will convince you…

The Kellogg’s Corn Flakes box mirror.

Randy Ludacer
Beach Packaging Design

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