Box Vox

packaging as content

February 3, 2011

Wonder Bread Shirt(s)

If you look for T-shirts featuring pictures of packages, you don’t find much. Plenty of T-shirts sport brand logos, but a T-shirt with a straightforward picture of a consumer package is rare.

You can find examples that almost qualify… Sometimes a T-shirt may have enlarged label graphics. In such cases, it’s like the wearer is the package with a T-shirt for a label. (e.g.: this Jack Daniel’s T-shirt) Other times the package is merely an element in a more elaborate illustration.

I thought I’d go ahead and show this example: the Wonder bread “Squeeze Me I’m Fresh” T-shirt. (above) Plenty of T-shirt messages employ innuendo or double-entendre, but it’s unusual to see it done with anthro-packs. (Although I have seen other anthropomorphic Wonder bread T-shirts: here and here.)

Randy Ludacer
Beach Packaging Design

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