Box Vox

packaging as content

February 25, 2011

More Open Mouth Windows

MouthWindows

Pearlfisher’s new packaging for The Natural Confectionery Company uses the same open-mouth-window idea that we’ve looked into before…

“The product window is now integrated as part of the dominant character—viewing the product inside pack through the character’s mouth.”

Here, as with other food packaging using this concept, it’s animals whose mouths we view the product through—rather than people. Why should this should be so?

For parents, struggling to teach their children not to chew with their mouths open, a package featuring a view of its product through a gaping human mouth might be deemed an unhelpful influence. In this context, animals—(even anthropomorphic animals)—somehow fare better.

(via: the dieline)

Randy Ludacer
Beach Packaging Design