Box Vox

packaging as content

February 15, 2011

More Drips

MoreDrips

More drip/droplet packaging. Following up on an earlier post about this trend, I’m seeing more examples…

1. Magic marker brand, Krink is doing the Absolut Vodka thing, on left—thereby making the connection between packaging drips and graffiti absolutely explicit. (via: PopSop)

OilY 2. The single golden drip featured on Moruba’s label design for Karey Olive Oil (center) is more an illustration of package contents and about as far from expressionistic graffiti style as you can get. Have to admire the astute typographic insight that enabled the designer to see the discreet teardrop that was always latent in that sideways “y.” (via: the dieline)

3. Mystery packs: I don’t know where I found the blue-yellow-red bath set bottles, on right. I have lost track of my source. (If anyone knows, please tell me; I don’t like making them anonymous.) The dripping paper collar loops that cover the caps and tuck-in are interesting. The connotations here (for dripping primary colors) seem to be more painterly—less “street art.”

(A video of the Krink/Absolut bottle, after the fold…)


Randy Ludacer
Beach Packaging Design

No Responses to “More Drips”

  1. Thank you Randy Ludacer.