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February 21, 2011
Flat Bulb Box
From 2008: Joonhyun Kim’s “Flat Bulb”
As the era of incandescent light seems to be waning, Joonhyun Kim offers one last idea for an object that has long served as a symbol for ideas:
“I designed bulbs which would be disappeared that I felt like last time to design.”
Using the orthographic projection technique, the box shows an actual size diagram of its contents, but only from one familiar-looking angle. In another context—(a thicker, less flat box)—this diagram might seem deceptive, but the flatness of the box, combined with the product name help gets the idea across in a flash.
(Photos of Joonhyun Kim with his prototype, after the fold…)
(See also: The Göbellamp Bottle)
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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