Box Vox

packaging as content

January 28, 2011

Wonder Bread Raincoat, etc.


1. Wendy Hill’s Wonder Bread raincoat, made for her sewing class in high school. (circa: 1960s)

2. Catherine McEver’s similarly waterproof bread bag outfits, envisioned for Barbie dolls. (See: Wonder Bread Barbies) This one is “Prom Barbie.” (circa 2010)

3. The Wonder® bread company, itself, appears to have also noticed this connection between rain gear and their plastic bread bag packaging, as evidenced by these complimentary rain bonnets (some of which are for sale on eBay)…


Randy Ludacer
Beach Packaging Design